{"id":1006,"date":"2015-11-25T20:00:53","date_gmt":"2015-11-25T19:00:53","guid":{"rendered":"https:\/\/www.vcdweb.com\/en\/optimization\/intro\/"},"modified":"2025-08-28T11:49:39","modified_gmt":"2025-08-28T15:49:39","slug":"intro","status":"publish","type":"page","link":"https:\/\/www.vcdweb.com\/en\/optimization\/intro\/","title":{"rendered":"Description"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2015\/11\/HEADER2-referencement_en-1.jpg&#8221; admin_label=&#8221;Image en pleine largeur&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|0px|20px|0px&#8221; animation_direction=&#8221;left&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px||0px|&#8221; custom_padding_tablet=&#8221;0px||0px|&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;on&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px||0px|&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Texte&#8221; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<h1>All the optimization you need<br \/>TO GET MORE QUALIFIED VISITORS<\/h1>\n<p>&nbsp;<\/p>\n<h1>These <strong class=\"blue\">TWO OPTIMIZATION TACTICS<\/strong> allow search engines to rank your website more favourably than those of your competitors, resulting in a systematic <strong class=\"blue\">increase in quality traffic (number of visitors) to your site<\/strong>, all day, every day.<\/h1>\n<p>&nbsp;<\/p>\n<h2><strong><span style=\"color: #0099ff;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-800\" src=\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2015\/12\/1.jpg\" alt=\"1\" width=\"41\" height=\"41\" \/>SEARCH ENGINE OPTIMIZATION (SEO)<\/span><\/strong><\/h2>\n<h3 style=\"padding-left: 60px;\"><span style=\"color: #b50404;\"><a style=\"color: #b50404;\" href=\"https:\/\/www.vcdweb.com\/en\/optimization\/search-engine-optimization\/\">&gt;&gt; <span style=\"text-decoration: underline;\">find out more<\/span><\/a><\/span><\/h3>\n<h2><strong class=\"blue\"><span style=\"color: #b50404;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-801\" src=\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2015\/12\/2.jpg\" alt=\"2\" width=\"41\" height=\"41\" \/><\/span><span style=\"color: #0099ff;\">SEARCH ENGINE MARKETING (SEM-Adwords)<\/span><\/strong><\/h2>\n<h3 style=\"padding-left: 60px;\"><span style=\"color: #b50404;\"><a style=\"color: #b50404;\" href=\"https:\/\/www.vcdweb.com\/en\/optimization\/search-engim-marketing-sem\/\">&gt;&gt; <span style=\"text-decoration: underline;\">find out more<\/span><\/a><\/span><\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1101 size-full\" src=\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2015\/11\/icone2A-1.jpg\" alt=\"\" width=\"180\" height=\"184\" \/><\/p>\n<h3>On the first search result pages<\/h3>\n<p>Through search engine optimization and marketing, your website will match the search criteria of your customers and regularly, if not always, appear on the first search result pages.<\/p>\n<p>With the hundreds of millions of web pages on the internet, search engine optimization for your website is a vital strategic asset that ensures that you have a constant flow of qualified visitors to your website.<\/p>\n<h3>\u00a0<\/h3>\n<h3>Warning: follow the best practices or lose your ranking!<\/h3>\n<p>At VCD, our search engine optimization work complies with search engine best practices. Search engines have become increasingly sophisticated and are quick to lower the ranking of, or even blacklist, a site if it uses tactics considered illegal, known as \u201cblack hat\u201d practices.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_cta button_url=&#8221;https:\/\/www.vcdweb.com\/en\/contact\/&#8221; button_text=&#8221;Online Request&#8221; admin_label=&#8221;Call-to-Action-Estimate-Question-Request&#8221; _builder_version=&#8221;4.27.0&#8243; background_color=&#8221;#0c71c3&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_button=&#8221;on&#8221; button_bg_color=&#8221;#e02b20&#8243; button_border_color=&#8221;#ffffff&#8221; button_icon=&#8221;&#x49;||divi||400&#8243; button_icon_placement=&#8221;left&#8221; hover_enabled=&#8221;0&#8243; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#e09900&#8243; border_style_all=&#8221;double&#8221; use_border_color=&#8221;on&#8221; border_color=&#8221;#e09900&#8243; border_width=&#8221;3px&#8221; border_style=&#8221;double&#8221; button_letter_spacing_hover=&#8221;0&#8243; button_bg_color_hover=&#8221;#e09900&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on&#8221; button_bg_color__hover=&#8221;#e09900&#8243; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>Want An Estimate? Have A Question?\u00a0<\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"color: #ffcc00; font-family: 'arial black', sans-serif; font-size: 24px;\"><strong>Just Call Us!<br \/><\/strong><\/span><span style=\"font-size: 24px; color: #ffcc00; font-family: 'arial black', sans-serif;\"><strong><a href=\"tel:5145295669\"><span style=\"color: #ffcc00;\">514-529-5669<\/span><\/a><\/strong><\/span><\/p>\n<p>[\/et_pb_cta][et_pb_cta button_url=&#8221;https:\/\/www.vcdweb.com\/en\/website-design-free-recommendations\/&#8221; button_text=&#8221;MORE INFO HERE&#8221; admin_label=&#8221;Appel d&#8217;action&#8221; _builder_version=&#8221;4.27.0&#8243; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;25&#8243; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;15&#8243; background_color=&#8221;#cc9b16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_width=&#8221;0&#8243; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;20px|20px|20px|20px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; button_letter_spacing_hover=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;]<\/p>\n<div style=\"font-weight: BOLD;\">\u00a0<\/div>\n<div style=\"font-weight: BOLD;\">\n<div style=\"font-weight: BOLD;\"><span style=\"font-size: 35px;\">FREE<br \/><\/span><\/div>\n<h3 style=\"font-weight: BOLD;\">ANALYSIS:<\/h3>\n<\/div>\n<div style=\"font-weight: BOLD;\">\n<p style=\"font-weight: BOLD;\"><span style=\"font-size: 35px;\">\u00a0\u00a0<\/span><\/p>\n<div style=\"font-weight: BOLD;\"><span style=\"font-size: 35px;\">STAND OUT\u00a0<\/span><span style=\"font-size: 35px;\">FROM YOUR COMPETITION\u00a0<\/span><span style=\"font-size: 35px;\">ON THE\u00a0<\/span><span style=\"font-size: 35px;\">WEB<\/span><\/div>\n<\/div>\n<p>[\/et_pb_cta][et_pb_cta button_url=&#8221;https:\/\/www.vcdweb.com\/en\/training-sessions\/&#8221; button_text=&#8221;MORE INFO HERE&#8221; admin_label=&#8221;Call-to-action-training-service&#8221; _builder_version=&#8221;4.16&#8243; header_text_color=&#8221;#ffffff&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;15&#8243; background_color=&#8221;#0e82e5&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_width=&#8221;0&#8243; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;20px|20px|20px|20px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; button_border_radius_hover=&#8221;3&#8243; button_letter_spacing_hover=&#8221;0&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; 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button_two_bg_color__hover_enabled=&#8221;off&#8221;]<\/p>\n<h1><span style=\"font-size: 20px; font-weight: BOLD;\"><span style=\"font-size: 35px;\">BEST<br \/>\nWEB MARKETING<br \/>\nSTRATEGIES?<\/span><br \/>\n<\/span><\/h1>\n<h1><span style=\"font-size: 20px; font-weight: bold;\"><span style=\"text-decoration: underline;\">TRAINING SESSIONS<\/span><br \/>\n<\/span><\/h1>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header content_max_width=&#8221;none&#8221; admin_label=&#8221;En-t\u00eate plein \u00e9cran&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; background_image=&#8221;https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2015\/11\/bg-temoignage.jpg&#8221; background_layout=&#8221;light&#8221; button_one_border_radius_hover=&#8221;3&#8243; button_two_border_radius_hover=&#8221;3&#8243; 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button_two_letter_spacing__hover_enabled=&#8221;on&#8221; button_two_letter_spacing__hover=&#8221;0&#8243; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;]<\/p>\n<div style=\"width: 207px; height: 114px; float: left; background-image: url('https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2015\/12\/bulle.png');\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1103 size-full\" style=\"margin-left: 30px; margin-top: 15px;\" src=\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2015\/11\/Logo_CEP-1.jpg\" alt=\"\" width=\"92\" height=\"89\" \/><\/div>\n<div class=\"testimonial-content\">Experts-Conseils CEP called on VCD for the development and execution of our many marketing campaigns and the recent redesign of our website. Their contribution was very much appreciated and profitable.<\/div>\n<div class=\"testimonial-signature\"><em>\u2014J.F.J., EXPERTS-CONSEILS CEP inc. [expcep.com]<\/em><\/div>\n<p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header text_orientation=&#8221;center&#8221; button_one_text=&#8221;CONTACT US&#8221; button_one_url=&#8221;https:\/\/www.vcdweb.com\/en\/contact\/&#8221; content_max_width=&#8221;none&#8221; content_font_color=&#8221;#ffffff&#8221; admin_label=&#8221;Fullscreen-Contact-Us&#8221; _builder_version=&#8221;3.16&#8243; content_text_color=&#8221;#ffffff&#8221; content_font_size=&#8221;20px&#8221; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; background_image=&#8221;https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2015\/11\/bg-contact.png&#8221; custom_button_one=&#8221;on&#8221; button_one_text_color=&#8221;#ffffff&#8221; button_one_border_color=&#8221;#ffffff&#8221; button_one_use_icon=&#8221;off&#8221; background_layout=&#8221;light&#8221; 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