{"id":1013,"date":"2015-11-25T20:02:48","date_gmt":"2015-11-25T19:02:48","guid":{"rendered":"https:\/\/www.vcdweb.com\/en\/optimization\/referencement-payant-sem\/"},"modified":"2025-08-28T11:57:29","modified_gmt":"2025-08-28T15:57:29","slug":"search-engine-marketing-sem","status":"publish","type":"page","link":"https:\/\/www.vcdweb.com\/en\/optimization\/search-engine-marketing-sem\/","title":{"rendered":"SEARCH ENGINE MARKETING (SEM)"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2015\/11\/HEADER2-referencement_en-1.jpg&#8221; admin_label=&#8221;Image en pleine largeur&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px|0px|20px|0px&#8221; animation_direction=&#8221;left&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px||0px|&#8221; custom_padding_tablet=&#8221;0px||0px|&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;on&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; padding_mobile=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px||0px|&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Texte&#8221; _builder_version=&#8221;4.27.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1><strong>Get the top ranking when it counts with<br \/><span style=\"color: #800000;\">SEM \u2013 SEARCH ENGINE MARKETING<\/span><br \/><em>(Adwords, Display and Remarketing)<\/em><\/strong><\/h1>\n<p>&nbsp;<\/p>\n<h2>Do your marketing through pay-per-click AdWords and <strong class=\"blue\">QUICKLY INCREASE THE TRAFFIC OF POTENTIAL CUSTOMERS<\/strong> actively seeking what you are offering, while increasing your business opportunities.<\/h2>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1110 size-full\" src=\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2015\/11\/icone2C-2-1.jpg\" alt=\"\" width=\"180\" height=\"184\" \/><\/p>\n<h3>The goal is to give you the best ROI (Return On Investment) possible<\/h3>\n<p>VCD&#8217;s Adwords-certified specialists are well-versed in this marketing technique that is successfully used by millions of businesses and social networks.<\/p>\n<p>To allow you to get the best possible value for your money, we will analyze the keywords used by your target audience in order to recommend a <strong>KEYWORD STRATEGY<\/strong> that will draw quality visitors.<\/p>\n<p>&nbsp;<\/p>\n<h3>All Google at your disposal to attract your ideal prospects<\/h3>\n<p>Google offers three networks to allow you to attract the maximum number of qualified visitors to your website using your purchased keywords:<\/p>\n<ul class=\"list-fleche-bleu\">\n<li>the Google Search network<\/li>\n<li>the Google Display network<\/li>\n<li>the Google Remarketing network<\/li>\n<\/ul>\n<p>When developing your keyword campaign, we will work with you to evaluate the possibility of using one or all of these networks to get the best value for you. Ask us about all three.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1111 size-full aligncenter\" src=\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2015\/11\/icone2C-1-1.jpg\" alt=\"\" width=\"180\" height=\"184\" \/><\/p>\n<h3>The five advantages of having an Adwords keyword campaign:<\/h3>\n<p>There are many advantages to having a well-structured Adwords campaign:<\/p>\n<ol class=\"counter-circle\">\n<li>your ROI is among the highest;<\/li>\n<li>the campaign is quickly launched;<\/li>\n<li>you can target geographically and accurately;<\/li>\n<li>you always have complete control over your spending;<\/li>\n<li>it allows you to intelligently correct, improve or adjust your website based on visitors and their interactions.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3>Call on our certified Adwords specialists<\/h3>\n<p>A successfully structured keyword campaign relies on a synergistic combination of skills that involve strategic analysis and planning, tactical keyword selection, deciding how much to pay for words, when to activate them, and more.<\/p>\n<p>Behind the experience and know-how of our specialists is a combined budget of over $10,000,000 in AdWords campaigns in various sectors. Whether your monthly budget is $500, $5,000 or more, you\u2019ll benefit from our solid advice.<\/p>\n<p>[\/et_pb_text][et_pb_divider disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;S\u00e9parateur&#8221; _builder_version=&#8221;4.27.0&#8243; hover_enabled=&#8221;0&#8243; hide_on_mobile=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; show_divider=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_cta button_url=&#8221;https:\/\/www.vcdweb.com\/en\/contact\/&#8221; button_text=&#8221;Online Request&#8221; admin_label=&#8221;Call-to-Action-Estimate-Question-Request&#8221; _builder_version=&#8221;4.27.0&#8243; background_color=&#8221;#0c71c3&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_button=&#8221;on&#8221; button_bg_color=&#8221;#e02b20&#8243; button_border_color=&#8221;#ffffff&#8221; button_icon=&#8221;&#x49;||divi||400&#8243; button_icon_placement=&#8221;left&#8221; hover_enabled=&#8221;0&#8243; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#e09900&#8243; border_style_all=&#8221;double&#8221; use_border_color=&#8221;on&#8221; border_color=&#8221;#e09900&#8243; border_width=&#8221;3px&#8221; border_style=&#8221;double&#8221; button_letter_spacing_hover=&#8221;0&#8243; button_bg_color_hover=&#8221;#e09900&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on&#8221; button_bg_color__hover=&#8221;#e09900&#8243; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>Want An Estimate? Have A Question?\u00a0<\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"color: #ffcc00; font-family: 'arial black', sans-serif; font-size: 24px;\"><strong>Just Call Us!<br \/><\/strong><strong><a style=\"color: #ffcc00;\" href=\"tel:5145295669\">514-529-5669<\/a><\/strong><\/span><\/p>\n<p>[\/et_pb_cta][et_pb_cta button_url=&#8221;https:\/\/www.vcdweb.com\/en\/website-design-free-recommendations\/&#8221; button_text=&#8221;MORE INFO HERE&#8221; admin_label=&#8221;Appel d&#8217;action&#8221; _builder_version=&#8221;4.27.0&#8243; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;25&#8243; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;15&#8243; background_color=&#8221;#cc9b16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#ffffff&#8221; button_border_width=&#8221;0&#8243; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;20px|20px|20px|20px&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; button_letter_spacing_hover=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div style=\"font-weight: BOLD;\">\u00a0<\/div>\n<div style=\"font-weight: BOLD;\">\n<div style=\"font-weight: BOLD;\"><span style=\"font-size: 35px;\">FREE<br \/><\/span><\/div>\n<h3 style=\"font-weight: BOLD;\">ANALYSIS:<\/h3>\n<\/div>\n<div style=\"font-weight: BOLD;\">\n<p style=\"font-weight: BOLD;\"><span style=\"font-size: 35px;\">\u00a0\u00a0<\/span><\/p>\n<div style=\"font-weight: BOLD;\"><span style=\"font-size: 35px;\">STAND OUT\u00a0<\/span><span style=\"font-size: 35px;\">FROM YOUR COMPETITION\u00a0<\/span><span style=\"font-size: 35px;\">ON THE\u00a0<\/span><span style=\"font-size: 35px;\">WEB<\/span><\/div>\n<\/div>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header content_max_width=&#8221;none&#8221; admin_label=&#8221;En-t\u00eate plein \u00e9cran&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; background_image=&#8221;https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2015\/11\/bg-temoignage.jpg&#8221; background_layout=&#8221;light&#8221; button_one_border_radius_hover=&#8221;3&#8243; button_two_border_radius_hover=&#8221;3&#8243; button_one_letter_spacing_hover=&#8221;0&#8243; button_two_letter_spacing_hover=&#8221;0&#8243; background_url=&#8221;https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2015\/11\/bg-temoignage.jpg&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;on&#8221; button_one_border_radius__hover=&#8221;3&#8243; button_two_border_radius__hover_enabled=&#8221;on&#8221; button_two_border_radius__hover=&#8221;3&#8243; button_one_letter_spacing__hover_enabled=&#8221;on&#8221; button_one_letter_spacing__hover=&#8221;0&#8243; button_two_letter_spacing__hover_enabled=&#8221;on&#8221; button_two_letter_spacing__hover=&#8221;0&#8243; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;]<\/p>\n<div style=\"width: 207px; height: 114px; float: left; background-image: url('https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2015\/12\/bulle.png');\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1113 size-full\" style=\"margin-top: 10px; margin-left: 10px;\" src=\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2015\/11\/Logo_SMPeltier-1.jpg\" alt=\"\" width=\"144\" height=\"108\" \/><\/div>\n<div class=\"testimonial-content\">Your creativity, expertise and enthusiasm make you the company of choice to work with. We are very satisfied with the new website.<\/div>\n<div class=\"testimonial-signature\"><em>\u2014L.T., Soudure et M\u00e9canique Peltier Inc. [smpeltier.com]<\/em><\/div>\n<p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header text_orientation=&#8221;center&#8221; button_one_text=&#8221;CONTACT US&#8221; button_one_url=&#8221;https:\/\/www.vcdweb.com\/en\/contact\/&#8221; content_max_width=&#8221;none&#8221; content_font_color=&#8221;#ffffff&#8221; admin_label=&#8221;Fullscreen-Contact-Us&#8221; _builder_version=&#8221;3.16&#8243; content_text_color=&#8221;#ffffff&#8221; content_font_size=&#8221;20px&#8221; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; background_image=&#8221;https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2015\/11\/bg-contact.png&#8221; custom_button_one=&#8221;on&#8221; button_one_text_color=&#8221;#ffffff&#8221; button_one_border_color=&#8221;#ffffff&#8221; button_one_use_icon=&#8221;off&#8221; background_layout=&#8221;light&#8221; 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]<\/a><\/p>","protected":false},"author":2,"featured_media":0,"parent":1003,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"R\u00e9f\u00e9rencement payant SEM","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-1013","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEARCH ENGINE MARKETING (SEM) | VCD Web Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vcdweb.com\/en\/optimization\/search-engine-marketing-sem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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