{"id":1543,"date":"2016-07-29T16:50:28","date_gmt":"2016-07-29T20:50:28","guid":{"rendered":"https:\/\/www.vcdweb.com\/en\/design-graphique-site-internet\/"},"modified":"2025-09-03T18:45:57","modified_gmt":"2025-09-03T22:45:57","slug":"graphic-design-4-principles","status":"publish","type":"post","link":"https:\/\/www.vcdweb.com\/en\/graphic-design-4-principles\/","title":{"rendered":"Graphic design basics and your website"},"content":{"rendered":"

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Graphic design and your website<\/h1>\n

Four (4) essential graphic design notions that will make all your marketing succeed, including make your website more engaging.<\/strong><\/h2>\n

<\/h3>\n

Beyond the pleasing aspect of putting together a \u00abnice design\u00bb, graphic design actually plays a more important role in helping you make your messages more appealing than those of your competitors.<\/h4>\n

 <\/p>\n

When it comes to marketing, graphic design is the art to please so as to better convince and sell<\/h3>\n

 <\/p>\n

\"Graphic

The function of graphic design is to make the message really appealing to the target audience so as to better convince and sell!<\/span><\/p><\/div>\n

Simply put,…<\/strong>
\nGraphic design is the art of assembling visual elements together (shapes, colors, pictures, etc.) so as\u00a0to enhance a marketing message in a way that will attract and involve your target customers’ attention so that they end up being interested in your marketing message.<\/p>\n

In other words…<\/strong>
\nOnce a person’s attention is captured by an attractive design, then he or she will be more open to find out about the related marketing-message. After that, it is the actual message’s role to convince and sell.<\/p>\n

And keep in mind…<\/strong>
\nAll of your communications compete against many other communications and most importantly those of your competitors, so the use of a strong design can make your message stand out,<\/p>\n

\n\t\t\t\t\t

This gives us the following basic \u00abrule\u00bb that is really just common sense:<\/strong><\/span><\/p>\n

THE MORE A GRAPHIC DESIGN ATTRACTS AND IS PLEASING TO YOUR TARGET CUSTOMERS, THEN THE MORE THESE WILL BE INTERESTED IN YOUR MARKETING MESSAGE. THE REVERSE IS EQUALLY TRUE<\/strong>.<\/span><\/p><\/div><\/div>\n

 <\/p>\n

\u00a0In web design this means that a graphic designer aims to accomplish these two objectives :<\/h3>\n

 <\/p>\n

1- highlight and make your brand image attractive<\/span> to your site’s visitors;<\/p>\n

2- instantly involve<\/span> their interest so that these same visitors want to know more about what it is that you\u00a0offer.<\/p>\n

 <\/p>\n

\"Image<\/a>

A graphic designer uses 4 design principles to\u00a0enhance the look and feel of any marketing\u00a0message.<\/span><\/p><\/div>\n

Here are four (4) visual tactics\u00a0that are most used to produce an attractive graphic design<\/h3>\n

 <\/p>\n