{"id":1548,"date":"2016-07-29T09:52:09","date_gmt":"2016-07-29T13:52:09","guid":{"rendered":"https:\/\/www.vcdweb.com\/en\/landing-page-connaissez\/"},"modified":"2016-12-19T19:31:41","modified_gmt":"2016-12-20T00:31:41","slug":"landing-page-basics","status":"publish","type":"post","link":"https:\/\/www.vcdweb.com\/en\/landing-page-basics\/","title":{"rendered":"Landing Page Basics"},"content":{"rendered":"

[et_pb_section admin_label=”Section” fullwidth=”on” specialty=”off”][et_pb_fullwidth_image admin_label=”Image en pleine largeur” src=”https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2016\/07\/HEADER-articles2.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section admin_label=”section” transparent_background=”off” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”5px|||” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Ligne”][et_pb_column type=”4_4″][et_pb_text admin_label=”List of categories” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

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Landing Page Basics<\/h1>\n

Use this\u00a0simple but effective web marketing tactic to generate measurable\u00a0ROI<\/h2>\n

<\/h4>\n

It is a fact that the use of a landing page plays an important role as an effective\u00a0internet\u00a0marketing tactic; as such, this brief\u00a0article simply\u00a0explains what it is and the different ways that\u00a0you can use it for\u00a0your own internet marketing plan.<\/h4>\n

 <\/p>\n

What is Landing Page, really ?<\/h3>\n

 <\/p>\n

In a few words…<\/strong>
\nLanding Page is web jargon that describes a\u00a0specific web page on which the target visitors “land” after having clicked on a web advertisement, a hyperlink within an email or even on a button or link within a website one is visiting.<\/p>\n

\"landing<\/a>

The above landing page example offers a \u00ab Free Competitive Website Analysis \u00bb. Click on image to go to the webpage.<\/p><\/div>\n

What does it look like?<\/strong><\/p>\n

Typically, the landing page presents a two-step message :<\/p>\n

step 1:<\/span> a single marketing message with a relevant offer that would interest the targeted visitors;<\/p>\n

step 2:<\/span> the more interested web visitors\u00a0can avail themselves of the offer by submitting a form or clicking on a button. The use of video is very useful for certain types of\u00a0landing pages.<\/p>\n

<\/h3>\n

 <\/p>\n

In straight marketing terms,\u00a0what is the purpose of this type of page?<\/h3>\n

 <\/p>\n

1- To develop prospects (leads)<\/strong>
\nA landing page is used to present relevant and attractive marketing offers to get visitors to click through or complete a form so as to get more information, to try a software, to enter a contest or\u00a0to download a coupon, etc.<\/p>\n

The visitor that clicked on the offer actually self-identified himself\/herself\u00a0as a qualifiable “prospect” looking for services or products that you offer.<\/p>\n

2- To sell<\/strong>
\nNote that for some activities the landing page is used to sell a product or service directly online. In this case, the landing page can be seen working as a direct response advertisement or an infomercial when a video is used.<\/p>\n

3- To test<\/strong>
\nBefore developing or selling, if the organization’s marketing team wants to test the variable factors between 2 or 3 offers, then they can have a landing page developed for each offer and have a similar number of visitors sent to each one so as to see which offer scores best.<\/p>\n

<\/h3>\n

<\/h3>\n

A homepage as landing page?<\/h3>\n

 <\/p>\n

The principle of a landing page can be integrated directly onto the home page of certain types of sites. Especially when one is considering having a new website, such a landing page is the better alternative to the conventional “Under construction” page.<\/p>\n

<\/h3>\n

How are prospects made to arrive at\u00a0your landing page?<\/h3>\n

 <\/p>\n

You can use all of the web and non-web marketing tools\u00a0available: from internet-based tactics such as Google AdWords campaigns to seo and social networks, to the more traditional medias of\u00a0magazines, direct mail, radio, TV, etc.<\/p>\n

All these media are used to present an intriguing message that pushes the person to an intended landing page; it is the landing page that does the job of converting visitors into prospects.<\/p>\n

<\/h3>\n

What is required to ensure the effectiveness of your landing page ?<\/h3>\n

 <\/p>\n

It is quite basic. The quality and quantity of response one gets from landing pages are dependent on at least these 2 factors:<\/p>\n

    \n
  1. a most desirable, if not irresistible, offer<\/li>\n
  2. marketing actions that pull strongly pre-qualified prospects to the landing page.<\/li>\n<\/ol>\n

     <\/p>\n

    Make\u00a0the landing page part of\u00a0your web marketing arsenal<\/h3>\n

     <\/p>\n

    The use of landing pages is a must<\/strong>\u00a0if you want effective\u00a0measurable\u00a0internet marketing.<\/p>\n

    Keep in mind that there are several types of landing pages possible, each with its purpose; but in all cases the objective is to obtain a measurable response! So how you\u00a0use it\u00a0strategically is key to your success.<\/p>\n

     <\/p>\n

    \n

    What type of landing page should you use ? \u00a0Ask us!<\/strong><\/p>\n

    If you want to discuss the type of landing page that would work best for\u00a0you, then call me or fill out and submit\u00a0our\u00a0contact form<\/a> : we\u00a0can definitely help you make your marketing succeed… in this digital era.<\/p>\n

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    \"Vincenzo\"Vincent [Vincenzo] Sciullo <\/strong>
    \nAre you ready to talk ?
    \nCall me : 514-529-5669 <\/span>
    \nor<\/strong>     contact@vcommdesign.com<\/a><\/p>\n

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    Want An Estimate? Have A Question?\u00a0<\/strong><\/span><\/h3>\n

    Just Call Us\u00a0! <\/strong><\/span>514-529-5669<\/strong><\/span><\/p>\n

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    The “landing page” is a tactical web marketing tool that is commonly used throughout the internet. This short article briefly explains what it is and the different ways it can be useful for your own internet marketing.\n[ + ]<\/a><\/p>","protected":false},"author":2,"featured_media":1868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[46,47,49],"tags":[],"class_list":["post-1548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-planning","category-prospecting","category-strategy"],"yoast_head":"\nLanding Page Basics | VCD Web Marketing<\/title>\n<meta name=\"description\" content=\"The landing page is a commonly used web marketing tactic; this short article briefly explains what it is and how you can use it for your marketing success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vcdweb.com\/en\/landing-page-basics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landing Page Basics | VCD Web Marketing\" \/>\n<meta property=\"og:description\" content=\"The landing page is a commonly used web marketing tactic; 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