Marketing Automation on\u00a0the Web… Demystified !<\/h1>\n![\"marketing-automation-part-1\"](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2016\/09\/Marketing-Automation-Part-1-296x300.png\")
<\/a>How Web-Driven Marketing Automation helps you perform the 5 core actions<\/span> of any business development process…continuously!<\/h2>\n <\/p>\n
<\/p>\n
<\/p>\n
First off, what is internet-driven marketing automation ?<\/h3>\n
Internet-driven marketing automation \u2014 also known as automated marketing \u2014 is a system<\/em>\u00a0that combines different marketing tactics with\u00a0web technologies so as\u00a0to continuously and automatically\u00a0increase the number of prospective clients in your database for\u00a0you to\u00a0market to, thus increasing your return on investment.<\/p>\nAnd all\u00a0while, you are taking care of\u00a0other aspects of your day-to-day business activity.<\/strong><\/p>\nIn fact, a marketing automation system when properly set-up and triggered operates 24\/7 to help you in your business development process.<\/p>\n
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Marketing Automation and the 5 core on-going business development actions<\/h3>\n
More to the point, in a quasi-mechanical fashion and with practically no human intervention, a web-driven marketing automation system performs the following 5 essential tasks of any successful business development process:<\/p>\n
1- regularly attract<\/strong> to your website pre-qualified prospective clients that are “searching with purchase intent” for your type of services or products;<\/p>\n2-\u00a0convince<\/strong> your visitors that you offer what they need;<\/p>\n3- have them sign-up to a database<\/strong> by offering access to some free worthwhile incentive; the idea being to build a growing database of interested prospects \u2014 because as is often stated by direct marketing professionals \u00abthe money is in the list\u00bb.<\/p>\n4- convert<\/strong> the interest of these prospective clients into a tangible marketing interaction, which varies according to the following two business models:<\/p>\na) on a transactional website, the objective is a direct purchase<\/u> of a product, an entertainment or business service, etc.<\/p>\n
b) on a non-transactional site, then we are looking for a request for a business consult<\/u>\u00a0such as a formal\u00a0presentation, a demo, a quotation, etc.;<\/p>\n
5- regularly follow-up<\/strong>\u00a0on all your prospective clients to remind them of the value of your offer or upsell them other products, services or activities.<\/p>\n <\/p>\n
And, most importantly, these five steps can be automated to your\u00a0needs![\"Le](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2016\/08\/Circular-Arrows-300x286.png\")
<\/a><\/h3>\nThe technologies involved in a well thought out marketing automation system make these five steps work like cogwheels, each one nested into the other; together they can be set in motion to automate your marketing at your pace.<\/p>\n
This means you can simply stop the automation or slow it down when you have to much new business; and you re-start it when you need to develop more business.<\/p>\n
<\/p>\n
Read part 2 :<\/span><\/strong>
\nThe\u00a04 components needed for any marketing automation system<\/a><\/p>\n <\/p>\n
\nWhat marketing automation system is good for you? <\/strong><\/p>\n\u00a0<\/strong>What would be the correct series of automated tasks your business or organization could benefit from?
\nIf you have an interest and want a third-party objective assessment<\/em> for your needs, call us or use our contact form.<\/a><\/p>\n[\/et_pb_text][et_pb_text admin_label=”Article Footer” saved_tabs=”all” global_module=”1599″ background_layout=”light” text_orientation=”left” text_font_size=”13″ text_line_height=”1.3em” background_color=”#efefef” use_border_color=”on” border_color=”#dddddd” border_style=”solid” custom_padding=”20px|20px|20px|20px”]<\/p>\n
![\"Vincenzo\"](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2016\/07\/Vincenzo.jpg\")
Vincent [Vincenzo] Sciullo <\/strong>
\nAre you ready to talk ?
\nCall me : 514-529-5669 <\/span>
\nor<\/strong> contact@vcommdesign.com<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″][et_pb_cta admin_label=”Call-to-Action-Estimate-Question-Request” saved_tabs=”all” button_url=”https:\/\/www.vcdweb.com\/en\/contact\/” url_new_window=”off” button_text=”Online Request” use_background_color=”on” background_color=”#0c71c3″ background_layout=”dark” text_orientation=”center” use_border_color=”on” border_color=”#e09900″ border_width=”3px” border_style=”double” custom_button=”on” button_bg_color=”#e02b20″ button_border_color=”#ffffff” button_letter_spacing=”0″ button_use_icon=”default” button_icon=”%%40%%” button_icon_placement=”left” button_on_hover=”on” button_bg_color_hover=”#e09900″ button_letter_spacing_hover=”0″]<\/p>\n
Want An Estimate? Have A Question?\u00a0<\/strong><\/span><\/h3>\n
<\/a>How Web-Driven Marketing Automation helps you perform the 5 core actions<\/span> of any business development process…continuously!<\/h2>\n<\/p>\n
<\/p>\n
<\/p>\n
First off, what is internet-driven marketing automation ?<\/h3>\n
Internet-driven marketing automation \u2014 also known as automated marketing \u2014 is a system<\/em>\u00a0that combines different marketing tactics with\u00a0web technologies so as\u00a0to continuously and automatically\u00a0increase the number of prospective clients in your database for\u00a0you to\u00a0market to, thus increasing your return on investment.<\/p>\n And all\u00a0while, you are taking care of\u00a0other aspects of your day-to-day business activity.<\/strong><\/p>\n In fact, a marketing automation system when properly set-up and triggered operates 24\/7 to help you in your business development process.<\/p>\n <\/p>\n More to the point, in a quasi-mechanical fashion and with practically no human intervention, a web-driven marketing automation system performs the following 5 essential tasks of any successful business development process:<\/p>\n 1- regularly attract<\/strong> to your website pre-qualified prospective clients that are “searching with purchase intent” for your type of services or products;<\/p>\n 2-\u00a0convince<\/strong> your visitors that you offer what they need;<\/p>\n 3- have them sign-up to a database<\/strong> by offering access to some free worthwhile incentive; the idea being to build a growing database of interested prospects \u2014 because as is often stated by direct marketing professionals \u00abthe money is in the list\u00bb.<\/p>\n 4- convert<\/strong> the interest of these prospective clients into a tangible marketing interaction, which varies according to the following two business models:<\/p>\n a) on a transactional website, the objective is a direct purchase<\/u> of a product, an entertainment or business service, etc.<\/p>\n b) on a non-transactional site, then we are looking for a request for a business consult<\/u>\u00a0such as a formal\u00a0presentation, a demo, a quotation, etc.;<\/p>\n 5- regularly follow-up<\/strong>\u00a0on all your prospective clients to remind them of the value of your offer or upsell them other products, services or activities.<\/p>\n <\/p>\n The technologies involved in a well thought out marketing automation system make these five steps work like cogwheels, each one nested into the other; together they can be set in motion to automate your marketing at your pace.<\/p>\n This means you can simply stop the automation or slow it down when you have to much new business; and you re-start it when you need to develop more business.<\/p>\n <\/p>\n Read part 2 :<\/span><\/strong> <\/p>\n What marketing automation system is good for you? <\/strong><\/p>\n \u00a0<\/strong>What would be the correct series of automated tasks your business or organization could benefit from? [\/et_pb_text][et_pb_text admin_label=”Article Footer” saved_tabs=”all” global_module=”1599″ background_layout=”light” text_orientation=”left” text_font_size=”13″ text_line_height=”1.3em” background_color=”#efefef” use_border_color=”on” border_color=”#dddddd” border_style=”solid” custom_padding=”20px|20px|20px|20px”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″][et_pb_cta admin_label=”Call-to-Action-Estimate-Question-Request” saved_tabs=”all” button_url=”https:\/\/www.vcdweb.com\/en\/contact\/” url_new_window=”off” button_text=”Online Request” use_background_color=”on” background_color=”#0c71c3″ background_layout=”dark” text_orientation=”center” use_border_color=”on” border_color=”#e09900″ border_width=”3px” border_style=”double” custom_button=”on” button_bg_color=”#e02b20″ button_border_color=”#ffffff” button_letter_spacing=”0″ button_use_icon=”default” button_icon=”%%40%%” button_icon_placement=”left” button_on_hover=”on” button_bg_color_hover=”#e09900″ button_letter_spacing_hover=”0″]<\/p>\nMarketing Automation and the 5 core on-going business development actions<\/h3>\n
And, most importantly, these five steps can be automated to your\u00a0needs
<\/a><\/h3>\n
\nThe\u00a04 components needed for any marketing automation system<\/a><\/p>\n
\n
\nIf you have an interest and want a third-party objective assessment<\/em> for your needs, call us or use our contact form.<\/a><\/p>\nVincent [Vincenzo] Sciullo <\/strong>
\nAre you ready to talk ?
\nCall me : 514-529-5669 <\/span>
\nor<\/strong> contact@vcommdesign.com<\/a><\/p>\nWant An Estimate? Have A Question?\u00a0<\/strong><\/span><\/h3>\n