Marketing Automation on the Web… Demystified!<\/h1>\n![\"marketing-automation-part-2\"](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2016\/09\/Marketing-Automation-Part-2-297x300.png\")
<\/a>What are the 4 basic components for an effective\u00a0marketing automation system<\/span> and how are they used together to deliver results?<\/h2>\n<\/h4>\n<\/h4>\n<\/h4>\n<\/h4>\n
<\/p>\n
These are the four basic components of any marketing automation system:<\/h4>\n1- a website to today’s standards;
\n2- a really desirable \u00abfree offer\u00bb;
\n3- a database management system;
\n4- inbound marketing actions<\/h4>\n
NOTE : In Part 1 – Marketing Automation Demystified<\/a>\u00a0,we briefly described what is marketing automation (also known as automated marketing) and how it is used to perform the 5 essential actions required in any business development process.<\/p>\n <\/p>\n
Component # 1 :
\nA website to today’s standards;<\/h3>\n
In a nutshell by \u00abtoday’s standards\u00bb we mean :<\/p>\n
a) built with the latest technologies<\/strong> to satisfy all smart devices that your target-visitors might use;<\/p>\nb) designed with a user-friendly navigation architecture<\/strong> that allows visitors to quickly find what they are looking for;<\/p>\nc) providing quality content<\/strong> that is interesting and useful and, in particular, use\u00a0landing pages<\/strong> dedicated to marketing automation<\/em>;<\/p>\nd) all wrapped up in an attractive brand\/graphic design presentation<\/strong> that will appeal to your target-visitors;<\/p>\ne) not to mention optimizing the site<\/strong> for search engines’ compatibilities.<\/p>\n<\/h3>\nComponent # 2 :
\nA really desirable \u00abfree offer\u00bb<\/h3>\n
The concept of using free offers, also known as freebies<\/em>, is not new to the web; just think of the product samples sent to you by mail; or the appetizers made available at your grocery store to get you to buy the product on display.<\/p>\nThat being said, marketing automation makes use of this tactic wherein a company offers, via a website’s landing page or its social platform, a very desirable \u00abfreebie\u00bb to all visitors who request it, typically by filling out a short registration form.<\/p>\n
There are numerous types of freebies one can offer, but in all cases the goal is to capture the contact information of those who’ve requested the freebie and to add that information to the marketing automation system’s database.<\/p>\n
<\/h3>\nComponent # 3 :
\nA database management system<\/h3>\n
A marketing automation system uses digital database management technologies \u2014 and there are many available.<\/p>\n
These systems are programmed to automate the performance of any series of marketing\u00a0actions in order to get a customer or prospect to contact you and discuss what you have to offer; or, in the case of a transactional offer, to place an order and pay.<\/p>\n
Here is a simple example <\/strong><\/p>\nThe following illustrates a very basic use of a database management program within the framework of marketing automation; note that the automated tasks are in bold<\/strong>:<\/p>\n1- on a website, a person signs-up to see an exclusive video presentation about\u00a0your product at which point the person’s contact information is added to \u00a0the system’s\u00a0database<\/strong>;<\/p>\n2- the person gets a confirmation<\/strong> (by email or as a pop-up) allowing access to the video;<\/p>\n3- following that, the person is sent a timely email<\/strong> containing a product trial offer relating to the video presentation;<\/p>\n4- if interested, the prospect clicks on the link that opens a web page with\u00a0a request form<\/strong> that the person fills out and submits online;<\/p>\n5- the information in this form is now added to the database<\/strong> and is sent<\/strong> to an assigned sales consultant who then initiates the actual sales cycle.<\/p>\nFrom simple to complex, based on your needs<\/strong><\/p>\nA\u00a0marketing automation system for many small and medium sized businesses can be relatively simple, as with the example above for which an email marketing platform (also known as auto-responders) would be enough to perform those basic\u00a0actions.<\/p>\n
However, these systems become more “complex” as we add other tasks.<\/p>\n
In keeping with the above example, one can also want to automate the following :<\/p>\n
– sending pre-scheduled follow-up emails<\/strong> to those prospects that did not request the trial offer;<\/p>\n– segmenting<\/strong> the prospects based on their needs, their titles, their geographical location;<\/p>\n– personalizing<\/strong> another product or service offer in line with each prospect’s interest;![\"circular-4-arrowsgear_362646302-lorez\"](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2016\/09\/Circular-4-arrowsGear_362646302-lorez.jpg\")
<\/a><\/p>\n– and in the case of a transactional site, the automation system could handle, among other things, orders<\/strong>; payments<\/strong>, bank transfers<\/strong>, and coordinating delivery<\/strong> with an assigned transport service, and more.
\nAnd in\u00a0that regard, CRMs* and ERPs* are very sophisticated systems that offer, in some instances, marketing automation possibilities.\u00a0I invite you to\u00a0do a web search for “automated marketing programs ” or \u00ab marketing automation solutions \u00bb and you’ll see quite a few results, \u00a0from simple to complex solutions.<\/p>\n <\/p>\n
Component # 4 :
\nInbound marketing actions to attract to your site visitors looking for what you offer<\/h3>\n
How do you trigger and keep the automation going? By a constant flow of interested prospects!<\/p>\n
That is the role of any kind of inbound<\/em> marketing action.<\/p>\nFactually, a\u00a0well thought-out Inbound strategy encompasses all actions that can be done to attract to your site or to your landing pages pre-qualified visitors who are already searching for the type of service or product you offer.<\/p>\n
To accomplish this, we can use Search Engine Optimization tactics, including having an active presence on the appropriate social web networks; one\u00a0can also use AdWords and other SEM tactics.<\/p>\n
<\/p>\n
For you to\u00a0really win in this digital era…<\/h3>\n
Automated marketing (marketing automation) is becoming a must if you want to compete and win with your marketing\u00a0by using the web.\u00a0Without a doubt, this is today’s operating basis to continually find and develop qualified leads using web technologies.<\/p>\n
<\/p>\n
Related articles :<\/strong><\/span><\/p>\nLanding Page Basics
\n<\/a>Graphic Design and your Website<\/a>
\n<\/a>Part 1 – Marketing Automation Demystified
\n<\/a>The Free Offer: an effective lead generation tactic<\/a><\/p>\n
\nWhat marketing automation system is good for you? <\/strong><\/p>\nWhat would be the correct series of automated tasks your business or organization could benefit from?
\nIf you have an interest and want a third-party assessment for your needs<\/em>, call us at 514-529-5669 or use our contact form<\/a>.<\/p>\n
\nGlossary<\/strong><\/p>\nCRM = Customer Relationship Manager : a database management system designed mainly for client servicing; a CRM is used to register, segment and handle contacts, track conversations, plan and schedule meetings, analyze data, etc.<\/p>\n
ERP = Enterprise Ressource Planning : it is more involved than a CRM since an ERP is used to manage data as it co-relates to inventory changes, pricing, purchasing, finances, marketing, human resources, etc.<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Article Footer” saved_tabs=”all” global_module=”1599″ background_layout=”light” text_orientation=”left” text_font_size=”13″ text_line_height=”1.3em” background_color=”#efefef” use_border_color=”on” border_color=”#dddddd” border_style=”solid” custom_padding=”20px|20px|20px|20px”]<\/p>\n
![\"Vincenzo\"](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2016\/07\/Vincenzo.jpg\")
Vincent [Vincenzo] Sciullo <\/strong>
\nAre you ready to talk ?
\nCall me : 514-529-5669 <\/span>
\nor<\/strong> contact@vcommdesign.com<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″][et_pb_cta admin_label=”Call-to-Action-Estimate-Question-Request” saved_tabs=”all” button_url=”https:\/\/www.vcdweb.com\/en\/contact\/” url_new_window=”off” button_text=”Online Request” use_background_color=”on” background_color=”#0c71c3″ background_layout=”dark” text_orientation=”center” use_border_color=”on” border_color=”#e09900″ border_width=”3px” border_style=”double” custom_button=”on” button_bg_color=”#e02b20″ button_border_color=”#ffffff” button_letter_spacing=”0″ button_use_icon=”default” button_icon=”%%40%%” button_icon_placement=”left” button_on_hover=”on” button_bg_color_hover=”#e09900″ button_letter_spacing_hover=”0″]<\/p>\n
Want An Estimate? Have A Question?\u00a0<\/strong><\/span><\/h3>\n
<\/a>What are the 4 basic components for an effective\u00a0marketing automation system<\/span> and how are they used together to deliver results?<\/h2>\n<\/h4>\n<\/h4>\n<\/h4>\n<\/h4>\n
<\/h4>\n<\/h4>\n
<\/p>\n
These are the four basic components of any marketing automation system:<\/h4>\n1- a website to today’s standards;
\n2- a really desirable \u00abfree offer\u00bb;
\n3- a database management system;
\n4- inbound marketing actions<\/h4>\n
\n2- a really desirable \u00abfree offer\u00bb;
\n3- a database management system;
\n4- inbound marketing actions<\/h4>\n
NOTE : In Part 1 – Marketing Automation Demystified<\/a>\u00a0,we briefly described what is marketing automation (also known as automated marketing) and how it is used to perform the 5 essential actions required in any business development process.<\/p>\n <\/p>\n In a nutshell by \u00abtoday’s standards\u00bb we mean :<\/p>\n a) built with the latest technologies<\/strong> to satisfy all smart devices that your target-visitors might use;<\/p>\n b) designed with a user-friendly navigation architecture<\/strong> that allows visitors to quickly find what they are looking for;<\/p>\n c) providing quality content<\/strong> that is interesting and useful and, in particular, use\u00a0landing pages<\/strong> dedicated to marketing automation<\/em>;<\/p>\n d) all wrapped up in an attractive brand\/graphic design presentation<\/strong> that will appeal to your target-visitors;<\/p>\n e) not to mention optimizing the site<\/strong> for search engines’ compatibilities.<\/p>\n The concept of using free offers, also known as freebies<\/em>, is not new to the web; just think of the product samples sent to you by mail; or the appetizers made available at your grocery store to get you to buy the product on display.<\/p>\n That being said, marketing automation makes use of this tactic wherein a company offers, via a website’s landing page or its social platform, a very desirable \u00abfreebie\u00bb to all visitors who request it, typically by filling out a short registration form.<\/p>\n There are numerous types of freebies one can offer, but in all cases the goal is to capture the contact information of those who’ve requested the freebie and to add that information to the marketing automation system’s database.<\/p>\n A marketing automation system uses digital database management technologies \u2014 and there are many available.<\/p>\n These systems are programmed to automate the performance of any series of marketing\u00a0actions in order to get a customer or prospect to contact you and discuss what you have to offer; or, in the case of a transactional offer, to place an order and pay.<\/p>\n Here is a simple example <\/strong><\/p>\n The following illustrates a very basic use of a database management program within the framework of marketing automation; note that the automated tasks are in bold<\/strong>:<\/p>\n 1- on a website, a person signs-up to see an exclusive video presentation about\u00a0your product at which point the person’s contact information is added to \u00a0the system’s\u00a0database<\/strong>;<\/p>\n 2- the person gets a confirmation<\/strong> (by email or as a pop-up) allowing access to the video;<\/p>\n 3- following that, the person is sent a timely email<\/strong> containing a product trial offer relating to the video presentation;<\/p>\n 4- if interested, the prospect clicks on the link that opens a web page with\u00a0a request form<\/strong> that the person fills out and submits online;<\/p>\n 5- the information in this form is now added to the database<\/strong> and is sent<\/strong> to an assigned sales consultant who then initiates the actual sales cycle.<\/p>\n From simple to complex, based on your needs<\/strong><\/p>\n A\u00a0marketing automation system for many small and medium sized businesses can be relatively simple, as with the example above for which an email marketing platform (also known as auto-responders) would be enough to perform those basic\u00a0actions.<\/p>\n However, these systems become more “complex” as we add other tasks.<\/p>\n In keeping with the above example, one can also want to automate the following :<\/p>\n – sending pre-scheduled follow-up emails<\/strong> to those prospects that did not request the trial offer;<\/p>\n – segmenting<\/strong> the prospects based on their needs, their titles, their geographical location;<\/p>\n – personalizing<\/strong> another product or service offer in line with each prospect’s interest; – and in the case of a transactional site, the automation system could handle, among other things, orders<\/strong>; payments<\/strong>, bank transfers<\/strong>, and coordinating delivery<\/strong> with an assigned transport service, and more. <\/p>\n How do you trigger and keep the automation going? By a constant flow of interested prospects!<\/p>\n That is the role of any kind of inbound<\/em> marketing action.<\/p>\n Factually, a\u00a0well thought-out Inbound strategy encompasses all actions that can be done to attract to your site or to your landing pages pre-qualified visitors who are already searching for the type of service or product you offer.<\/p>\n To accomplish this, we can use Search Engine Optimization tactics, including having an active presence on the appropriate social web networks; one\u00a0can also use AdWords and other SEM tactics.<\/p>\n <\/p>\n Automated marketing (marketing automation) is becoming a must if you want to compete and win with your marketing\u00a0by using the web.\u00a0Without a doubt, this is today’s operating basis to continually find and develop qualified leads using web technologies.<\/p>\n <\/p>\n Related articles :<\/strong><\/span><\/p>\n Landing Page Basics What marketing automation system is good for you? <\/strong><\/p>\n What would be the correct series of automated tasks your business or organization could benefit from? Glossary<\/strong><\/p>\n CRM = Customer Relationship Manager : a database management system designed mainly for client servicing; a CRM is used to register, segment and handle contacts, track conversations, plan and schedule meetings, analyze data, etc.<\/p>\n ERP = Enterprise Ressource Planning : it is more involved than a CRM since an ERP is used to manage data as it co-relates to inventory changes, pricing, purchasing, finances, marketing, human resources, etc.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Article Footer” saved_tabs=”all” global_module=”1599″ background_layout=”light” text_orientation=”left” text_font_size=”13″ text_line_height=”1.3em” background_color=”#efefef” use_border_color=”on” border_color=”#dddddd” border_style=”solid” custom_padding=”20px|20px|20px|20px”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″][et_pb_cta admin_label=”Call-to-Action-Estimate-Question-Request” saved_tabs=”all” button_url=”https:\/\/www.vcdweb.com\/en\/contact\/” url_new_window=”off” button_text=”Online Request” use_background_color=”on” background_color=”#0c71c3″ background_layout=”dark” text_orientation=”center” use_border_color=”on” border_color=”#e09900″ border_width=”3px” border_style=”double” custom_button=”on” button_bg_color=”#e02b20″ button_border_color=”#ffffff” button_letter_spacing=”0″ button_use_icon=”default” button_icon=”%%40%%” button_icon_placement=”left” button_on_hover=”on” button_bg_color_hover=”#e09900″ button_letter_spacing_hover=”0″]<\/p>\nComponent # 1 :
\nA website to today’s standards;<\/h3>\n<\/h3>\n
Component # 2 :
\nA really desirable \u00abfree offer\u00bb<\/h3>\n<\/h3>\n
Component # 3 :
\nA database management system<\/h3>\n<\/a><\/p>\n
\nAnd in\u00a0that regard, CRMs* and ERPs* are very sophisticated systems that offer, in some instances, marketing automation possibilities.\u00a0I invite you to\u00a0do a web search for “automated marketing programs ” or \u00ab marketing automation solutions \u00bb and you’ll see quite a few results, \u00a0from simple to complex solutions.<\/p>\nComponent # 4 :
\nInbound marketing actions to attract to your site visitors looking for what you offer<\/h3>\nFor you to\u00a0really win in this digital era…<\/h3>\n
\n<\/a>Graphic Design and your Website<\/a>
\n<\/a>Part 1 – Marketing Automation Demystified
\n<\/a>The Free Offer: an effective lead generation tactic<\/a><\/p>\n
\n
\nIf you have an interest and want a third-party assessment for your needs<\/em>, call us at 514-529-5669 or use our contact form<\/a>.<\/p>\n
\nVincent [Vincenzo] Sciullo <\/strong>
\nAre you ready to talk ?
\nCall me : 514-529-5669 <\/span>
\nor<\/strong> contact@vcommdesign.com<\/a><\/p>\nWant An Estimate? Have A Question?\u00a0<\/strong><\/span><\/h3>\n