The \u00abFree Offer\u00bb, is still a very<\/em> effective lead generation\u00a0tactic!<\/h1>\nHere are 4 types of free offers that you can use to connect with\u00a0qualified prospects (leads) to whom you can then present your product or service<\/h2>\n
<\/p>\n
![\"use-free-offers-for-lead-generation\"](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2016\/09\/Free-Offer-Poster-Silhouettes-296x300.png\")
<\/a>Still today, any mention of \u00abfree\u00bb stops people, even the most jaded, and gets them curious, if not interested, to find out what is being offered!<\/p><\/div>\n
\nA\u00a0free offer, also known as a \u00abfreebie\u00bb, describes any type of offer made by an organization regarding its\u00a0products or services without asking for financial compensation.<\/strong><\/p>\nWhatever one may think, the words free<\/em> and no-cost<\/em> will always possess an almost hypnotic power over\u00a0most people, including even the most jaded.\u00a0<\/strong><\/p>\nAnd still today, any mention of \u00abfree\u00bb stops people and gets them curious, if not interested, to find out what is being offered.<\/strong><\/p>\n <\/p>\n
<\/h3>\n<\/h3>\nHow does\u00a0a free offer<\/em>\u00a0fit into a\u00a0business’\u00a0marketing\u00a0strategy?<\/h3>\nAlthough widely used on the web, the concept of the freebie is not new to the digital world.\u00a0Just think of the test drives\u00a0offered by car dealerships; or the small packet\u00a0of shampoo in your mailbox; or, again, the new bakery that distributes free cookies the day of its official opening.<\/p>\n
That being said, to be\u00a0effective for any marketing strategy, a free offer has\u00a0to accomplish these two tactical objectives:<\/strong><\/p>\n1- to get the pre-qualified prospects to essentially start a sales cycle by asking for the freebie;<\/p>\n
2- to then get\u00a0these prospects to\u00a0trust the organization that made the free offer.<\/p>\n
\u00a0<\/strong>Once the above is accomplished, the freebie has done its job<\/strong><\/p>\nWith a degree of\u00a0trust now established, we can offer\u00a0the prospects to move onto the next step in our business development process, such as scheduling meeting (virtual or live); or prepare a preliminary proposal; etc.<\/p>\n
\u00a0<\/strong><\/p>\nA free offer will be effective to the degree that it targets\u00a0prospects that are in a \u00absatisfy a need for…\u00bb mode<\/h3>\n
It is a daily fact that people are always looking to satisfy\u00a0a need for something ; whether it is the need for a new pair of shoes; or the urgent need for someone to fix the roof; or maybe the need for\u00a0improved productivity; or even simply the need for a fun activity to do with the kids.<\/p>\n
So all services, products and activities serve to satisfy\u00a0needs.<\/p>\n
It\u00a0is then a logical conclusion that if the freebie offered promises to help, in some way, your prospective clients to satisfy their\u00a0immediate need, then they\u00a0are most likely to respond favorably\u00a0to that offer.<\/p>\n
\nThis is an example of how\u00a0we use a\u00a0Free Offer\u00a0as our own marketing tactic<\/strong><\/span><\/h4>\nThe following example is only intended to demonstrate the effectiveness of the Freebie.![\"website](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2015\/12\/Reperage-Web-300x244.jpg\")
<\/a><\/span><\/p>\nIndeed, for our company VCOMMDESIGN (VCD), we have developed a freebie to help business owners that are looking for “someone” to make them a website; we offer a \u00abYour Competitors’ Websites Analysis \u00bb to interested prospects.<\/span><\/p>\nTo date, this offer has allowed us to meet qualified prospects, 60% of whom contracted us to make their websites.<\/span><\/p>\nFor those interested, follow this link to view\u00a0the full offer<\/a> \u00a0\u2014 n.b. it will open in a new browser window.<\/span><\/p>\n
\n<\/h3>\nHere are 4 proven types of free offers that you can implement in your marketing strategy<\/h3>\n
<\/p>\n
1- How-to information<\/span>
\n<\/u><\/h4>\nAny information that promises to explain or show how to resolve whatever need is being addressed. Such\u00a0information can be presented in any format: a booklet, articles, a study, a report, an audio-video presentation, etc.<\/p>\n
\u2022 A management consulting firm offering a White Paper or Case Study on \u00ab How to create a strong team spirit \u00bb
\n<\/em>\u2022 A travel agency that offers access to an online \u00a0\u00ab Video on What to See and Do in\u00a0China! \u00bb<\/em><\/p>\n<\/h4>\n2- Trial offer<\/span><\/h4>\nGetting\u00a0interested prospects to try out and experience a service or product that\u00a0you offer before they decide to buy\u00a0it, has developed\u00a0more business\u00a0that one can imagine.<\/p>\n
\n- The always successful\u00a0free offers to : try a\u00a0software, taste a product, read the first\u00a0virtual magazine or the first chapters of a book;<\/em><\/li>\n
- For a service type businesses\u00a0the free trial has to do with having the prospects experience the quality of their service; this can take the form of an assessment, a market analysis, a consultation, etc.<\/em><\/li>\n
- There is the caterer who offers a free plate of “lunchtime appetizers” to selected prospective\u00a0companies; she specifically targets the executive secretaries who are often called upon to handle catering for executive meetings, among other things.<\/em><\/li>\n
- A\u00a0plumber that goes door-to-door offering a free inspection of the plumbing system for\u00a0houses that were built\u00a0over 50-60 years ago. As he does his inspection, he smartly affixes his labels, with his name and telephone number, all along the inspected pipes.<\/em><\/li>\n<\/ul>\n
<\/h4>\n3-\u00a0Purchase incentive<\/span><\/h4>\nIn\u00a0this type of freebie,\u00a0the\u00a0prospect is offered some type of additional gratification upon buying; these are typically seen as promotional incentives. Note that the\u00a0idea of \u00abfree\u00bb is still a core element of this type of offer :<\/p>\n
\u2022 buy-one-get-one-free;<\/em>
\n\u2022 free delivery; <\/em>
\n\u2022 buy now and your first month is free.\u00a0<\/em><\/p>\n<\/u>4-\u00a0Contests<\/span><\/h4>\nContests are always free. And many a person will enter\u00a0a contest to win a prize. However, from our marketing perspective, the prize needs to be related to the services or products in a way that it contributes to\u00a0the business development process<\/em>\u00a0:<\/p>\n\u2022 Win Your Purchase Contest<\/em>
\n\u2022 Refer a friend Contest\u00a0<\/em>
\n\u2022 Ask a Quote Contest\u00a0and\u00a0win a prize<\/em><\/p>\n<\/h3>\n<\/h3>\nAnd, in all<\/span> instances…<\/h3>\nWe can state that a well conceived free offer is the kick-off point of a structured business development process; once started then it is a matter of funneling the\u00a0prospects towards a win-win transaction\u00a0\u2014 and that falls under\u00a0your conversion process.<\/p>\n
<\/p>\n
\nWhat would be an effective\u00a0free offer that you could implement in your own marketing strategy\u00a0?<\/strong><\/p>\nCall us at \u00a0514-529-5669 to see what can be done, or send us a\u00a0contact form.<\/a><\/p>\n <\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Texte” global_module=”1563″ saved_tabs=”all” background_layout=”light” text_orientation=”left” text_font_size=”13″ text_line_height=”1.3em” background_color=”#efefef” use_border_color=”on” border_color=”#dddddd” border_style=”solid” custom_padding=”20px|20px|20px|20px”]<\/p>\n
![\"Vincenzo\"](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2016\/07\/Vincenzo.jpg\")
Vincent [Vincenzo]\u00a0Sciullo <\/strong> Are you ready to talk ? Call me : 514-529-5669 <\/span> or<\/strong> contact@vcommdesign.com<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″][et_pb_cta admin_label=”Call-to-Action-Estimate-Question-Request” saved_tabs=”all” button_url=”https:\/\/www.vcdweb.com\/en\/contact\/” url_new_window=”off” button_text=”Online Request” use_background_color=”on” background_color=”#0c71c3″ background_layout=”dark” text_orientation=”center” use_border_color=”on” border_color=”#e09900″ border_width=”3px” border_style=”double” custom_button=”on” button_bg_color=”#e02b20″ button_border_color=”#ffffff” button_letter_spacing=”0″ button_use_icon=”default” button_icon=”%%40%%” button_icon_placement=”left” button_on_hover=”on” button_bg_color_hover=”#e09900″ button_letter_spacing_hover=”0″]<\/p>\n
Want An Estimate? Have A Question?\u00a0<\/strong><\/span><\/h3>\n
<\/a>Still today, any mention of \u00abfree\u00bb stops people, even the most jaded, and gets them curious, if not interested, to find out what is being offered!<\/p><\/div>\n
Whatever one may think, the words free<\/em> and no-cost<\/em> will always possess an almost hypnotic power over\u00a0most people, including even the most jaded.\u00a0<\/strong><\/p>\n And still today, any mention of \u00abfree\u00bb stops people and gets them curious, if not interested, to find out what is being offered.<\/strong><\/p>\n <\/p>\n Although widely used on the web, the concept of the freebie is not new to the digital world.\u00a0Just think of the test drives\u00a0offered by car dealerships; or the small packet\u00a0of shampoo in your mailbox; or, again, the new bakery that distributes free cookies the day of its official opening.<\/p>\n That being said, to be\u00a0effective for any marketing strategy, a free offer has\u00a0to accomplish these two tactical objectives:<\/strong><\/p>\n 1- to get the pre-qualified prospects to essentially start a sales cycle by asking for the freebie;<\/p>\n 2- to then get\u00a0these prospects to\u00a0trust the organization that made the free offer.<\/p>\n \u00a0<\/strong>Once the above is accomplished, the freebie has done its job<\/strong><\/p>\n With a degree of\u00a0trust now established, we can offer\u00a0the prospects to move onto the next step in our business development process, such as scheduling meeting (virtual or live); or prepare a preliminary proposal; etc.<\/p>\n \u00a0<\/strong><\/p>\n It is a daily fact that people are always looking to satisfy\u00a0a need for something ; whether it is the need for a new pair of shoes; or the urgent need for someone to fix the roof; or maybe the need for\u00a0improved productivity; or even simply the need for a fun activity to do with the kids.<\/p>\n So all services, products and activities serve to satisfy\u00a0needs.<\/p>\n It\u00a0is then a logical conclusion that if the freebie offered promises to help, in some way, your prospective clients to satisfy their\u00a0immediate need, then they\u00a0are most likely to respond favorably\u00a0to that offer.<\/p>\n The following example is only intended to demonstrate the effectiveness of the Freebie. Indeed, for our company VCOMMDESIGN (VCD), we have developed a freebie to help business owners that are looking for “someone” to make them a website; we offer a \u00abYour Competitors’ Websites Analysis \u00bb to interested prospects.<\/span><\/p>\n To date, this offer has allowed us to meet qualified prospects, 60% of whom contracted us to make their websites.<\/span><\/p>\n For those interested, follow this link to view\u00a0the full offer<\/a> \u00a0\u2014 n.b. it will open in a new browser window.<\/span><\/p>\n <\/p>\n Any information that promises to explain or show how to resolve whatever need is being addressed. Such\u00a0information can be presented in any format: a booklet, articles, a study, a report, an audio-video presentation, etc.<\/p>\n \u2022 A management consulting firm offering a White Paper or Case Study on \u00ab How to create a strong team spirit \u00bb Getting\u00a0interested prospects to try out and experience a service or product that\u00a0you offer before they decide to buy\u00a0it, has developed\u00a0more business\u00a0that one can imagine.<\/p>\n In\u00a0this type of freebie,\u00a0the\u00a0prospect is offered some type of additional gratification upon buying; these are typically seen as promotional incentives. Note that the\u00a0idea of \u00abfree\u00bb is still a core element of this type of offer :<\/p>\n \u2022 buy-one-get-one-free;<\/em> Contests are always free. And many a person will enter\u00a0a contest to win a prize. However, from our marketing perspective, the prize needs to be related to the services or products in a way that it contributes to\u00a0the business development process<\/em>\u00a0:<\/p>\n \u2022 Win Your Purchase Contest<\/em> We can state that a well conceived free offer is the kick-off point of a structured business development process; once started then it is a matter of funneling the\u00a0prospects towards a win-win transaction\u00a0\u2014 and that falls under\u00a0your conversion process.<\/p>\n <\/p>\n What would be an effective\u00a0free offer that you could implement in your own marketing strategy\u00a0?<\/strong><\/p>\n Call us at \u00a0514-529-5669 to see what can be done, or send us a\u00a0contact form.<\/a><\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”Texte” global_module=”1563″ saved_tabs=”all” background_layout=”light” text_orientation=”left” text_font_size=”13″ text_line_height=”1.3em” background_color=”#efefef” use_border_color=”on” border_color=”#dddddd” border_style=”solid” custom_padding=”20px|20px|20px|20px”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″][et_pb_cta admin_label=”Call-to-Action-Estimate-Question-Request” saved_tabs=”all” button_url=”https:\/\/www.vcdweb.com\/en\/contact\/” url_new_window=”off” button_text=”Online Request” use_background_color=”on” background_color=”#0c71c3″ background_layout=”dark” text_orientation=”center” use_border_color=”on” border_color=”#e09900″ border_width=”3px” border_style=”double” custom_button=”on” button_bg_color=”#e02b20″ button_border_color=”#ffffff” button_letter_spacing=”0″ button_use_icon=”default” button_icon=”%%40%%” button_icon_placement=”left” button_on_hover=”on” button_bg_color_hover=”#e09900″ button_letter_spacing_hover=”0″]<\/p>\n
\nA\u00a0free offer, also known as a \u00abfreebie\u00bb, describes any type of offer made by an organization regarding its\u00a0products or services without asking for financial compensation.<\/strong><\/p>\n<\/h3>\n
<\/h3>\n
How does\u00a0a free offer<\/em>\u00a0fit into a\u00a0business’\u00a0marketing\u00a0strategy?<\/h3>\n
A free offer will be effective to the degree that it targets\u00a0prospects that are in a \u00absatisfy a need for…\u00bb mode<\/h3>\n
\nThis is an example of how\u00a0we use a\u00a0Free Offer\u00a0as our own marketing tactic<\/strong><\/span><\/h4>\n
<\/a><\/span><\/p>\n
\n<\/h3>\n
Here are 4 proven types of free offers that you can implement in your marketing strategy<\/h3>\n
1- How-to information<\/span>
\n<\/u><\/h4>\n
\n<\/em>\u2022 A travel agency that offers access to an online \u00a0\u00ab Video on What to See and Do in\u00a0China! \u00bb<\/em><\/p>\n<\/h4>\n
2- Trial offer<\/span><\/h4>\n
\n
<\/h4>\n
3-\u00a0Purchase incentive<\/span><\/h4>\n
\n\u2022 free delivery; <\/em>
\n\u2022 buy now and your first month is free.\u00a0<\/em><\/p>\n<\/u>4-\u00a0Contests<\/span><\/h4>\n
\n\u2022 Refer a friend Contest\u00a0<\/em>
\n\u2022 Ask a Quote Contest\u00a0and\u00a0win a prize<\/em><\/p>\n<\/h3>\n
<\/h3>\n
And, in all<\/span> instances…<\/h3>\n
\nVincent [Vincenzo]\u00a0Sciullo <\/strong> Are you ready to talk ? Call me : 514-529-5669 <\/span> or<\/strong> contact@vcommdesign.com<\/a><\/p>\nWant An Estimate? Have A Question?\u00a0<\/strong><\/span><\/h3>\n