![\"The](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2016\/11\/Title-Image-Newsletter-Article-300x200.png\" "\\"The")
<\/a><\/h3>\nThe newsletter is one of the most efficient tools you can use to get more results out of your marketing program!<\/h1>\n<\/h3>\n<\/h3>\nThe numbers don’t lie:<\/h3>\nRegularly sending out a newsletter will constantly\u00a0generate positive results both in terms of building brand\u00a0loyalty and in terms of financial\u00a0return on investment.<\/h3>\n
<\/p>\n
The Newsletter is a relational marketing tool<\/span><\/h4>\nThe newsletter falls under what is known as relational marketing which covers any action that it is used by an organization to maintain and enhance an already existing\u00a0relationship both with its present customer base and its prospects, all with the end purpose of accomplishing its communication and marketing objectives.<\/p>\n
<\/h4>\nThe repercussions of a newsletter are quite positive on a number of levels<\/span><\/h4>\nIn that regard, when a newsletter is skillfully used, the repercussions are always positive in more ways than one:<\/p>\n
\n- be constantly present\u00a0in the minds of your\u00a0clients and prospects<\/li>\n
- re-activate inactive\u00a0or delinquent clients<\/li>\n
- stimulate engagement with prospects in your sales funnel<\/li>\n<\/ul>\n
<\/h4>\n<\/h4>\nHere are three statistics that should convince you <\/span><\/h4>\nThousands of organizations of all kinds send out newsletters to strengthen their overall marketing ; and when one looks at the statistics, the results are an undeniable proof of this communication tool’s efficiency.<\/p>\n
From the many studies on newsletter effectiveness, here are three statistics which, in my opinion, illustrate the importance of a newsletter as a marketing tool \u2014 all in all, the numbers speak for themselves :<\/p>\n
In\u00a0B2B:<\/p>\n
\n- 50% of respondents said their purchase was influenced by newsletters\u00a0(B2B Usability<\/a>);<\/li>\n
- 40% of marketers say they have obtained high-quality leads through their e-mail marketing (Software Advice Survey<\/a>)..<\/li>\n<\/ul>\n
In B2C:<\/p>\n
\n- 44% of respondents said they made at least one (1) purchase because of a newsletter\u00a0(Convince and convert<\/a>).<\/li>\n<\/ul>\n
<\/h4>\nHow can a\u00a0newsletter actually generate\u00a0responses to your offer?<\/span><\/h4>\nHere is the 3-step formula of\u00a0how a newsletter program is used to generate response :<\/p>\n
1) through a regular distribution you maintain and strengthen your brand awareness<\/em>;<\/p>\n2) through pertinent and strategic content you demonstrate and convince your clients of the value of your marketing offer; <\/em><\/p>\n3) through the use of tactical calls to action you get\u00a0the most interested to\u00a0respond to your offer <\/em>(requests, transactions, shares, etc.).\u00a0<\/strong><\/p>\n<\/h4>\n“Don’t waste my time! ” <\/span><\/h4>\nIn our world of information overflow, we have all developed a kind of filtering\u00a0reflex<\/em> in the face of the huge amount of paper or digital documents that we have to deal with.\u00a0Knowing this, it is obvious that for any publication to be read, it must present subject matters that are most relevant and useful to readers.<\/p>\n<\/h4>\n<\/h4>\nThe keynote of success\u00a0is “help”. <\/span><\/h4>\nYour newsletter should really aim to help improve your readers’ quality of professional and\/or personal life. So a newsletter that regularly provides how-to articles, case studies, industry information and even relevant promotional offers will not only be read, but will possibly be shared.<\/p>\n
<\/h4>\n<\/h4>\nAnd don’t forget a call to action <\/span><\/h4>\nUltimately, since a newsletter is a marketing tool it should also be used to prompt commercial interaction from your readers. So, don’t forget to offer your customers some type of call to action or promotional incentive to get them to respond to you.<\/p>\n
<\/p>\n
\nSo,… what’s your news ? <\/span><\/h4>\nIf you want us to help you set up a newsletter for your business or organization, let’s talk about it.<\/p>\n
Call us at 514-529-5669; or send us a contact form<\/a> here.<\/p>\n[\/et_pb_text][et_pb_text admin_label=”Article Footer” saved_tabs=”all” global_module=”1599″ background_layout=”light” text_orientation=”left” text_font_size=”13″ text_line_height=”1.3em” background_color=”#efefef” use_border_color=”on” border_color=”#dddddd” border_style=”solid” custom_padding=”20px|20px|20px|20px”]<\/p>\n
![\"Vincenzo\"](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2016\/07\/Vincenzo.jpg\")
Vincent [Vincenzo] Sciullo <\/strong>
\nAre you ready to talk ?
\nCall me : 514-529-5669 <\/span>
\nor<\/strong> contact@vcommdesign.com<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″][et_pb_cta admin_label=”Call-to-Action-Estimate-Question-Request” saved_tabs=”all” button_url=”https:\/\/www.vcdweb.com\/en\/contact\/” url_new_window=”off” button_text=”Online Request” use_background_color=”on” background_color=”#0c71c3″ background_layout=”dark” text_orientation=”center” use_border_color=”on” border_color=”#e09900″ border_width=”3px” border_style=”double” custom_button=”on” button_bg_color=”#e02b20″ button_border_color=”#ffffff” button_letter_spacing=”0″ button_use_icon=”default” button_icon=”%%40%%” button_icon_placement=”left” button_on_hover=”on” button_bg_color_hover=”#e09900″ button_letter_spacing_hover=”0″]<\/p>\n
Want An Estimate? Have A Question?\u00a0<\/strong><\/span><\/h3>\n
<\/h3>\n<\/h3>\nThe numbers don’t lie:<\/h3>\nRegularly sending out a newsletter will constantly\u00a0generate positive results both in terms of building brand\u00a0loyalty and in terms of financial\u00a0return on investment.<\/h3>\n
The numbers don’t lie:<\/h3>\nRegularly sending out a newsletter will constantly\u00a0generate positive results both in terms of building brand\u00a0loyalty and in terms of financial\u00a0return on investment.<\/h3>\n
The newsletter falls under what is known as relational marketing which covers any action that it is used by an organization to maintain and enhance an already existing\u00a0relationship both with its present customer base and its prospects, all with the end purpose of accomplishing its communication and marketing objectives.<\/p>\n
<\/h4>\nThe repercussions of a newsletter are quite positive on a number of levels<\/span><\/h4>\nIn that regard, when a newsletter is skillfully used, the repercussions are always positive in more ways than one:<\/p>\n
\n- be constantly present\u00a0in the minds of your\u00a0clients and prospects<\/li>\n
- re-activate inactive\u00a0or delinquent clients<\/li>\n
- stimulate engagement with prospects in your sales funnel<\/li>\n<\/ul>\n
<\/h4>\n<\/h4>\nHere are three statistics that should convince you <\/span><\/h4>\nThousands of organizations of all kinds send out newsletters to strengthen their overall marketing ; and when one looks at the statistics, the results are an undeniable proof of this communication tool’s efficiency.<\/p>\n
From the many studies on newsletter effectiveness, here are three statistics which, in my opinion, illustrate the importance of a newsletter as a marketing tool \u2014 all in all, the numbers speak for themselves :<\/p>\n
In\u00a0B2B:<\/p>\n
\n- 50% of respondents said their purchase was influenced by newsletters\u00a0(B2B Usability<\/a>);<\/li>\n
- 40% of marketers say they have obtained high-quality leads through their e-mail marketing (Software Advice Survey<\/a>)..<\/li>\n<\/ul>\n
In B2C:<\/p>\n
\n- 44% of respondents said they made at least one (1) purchase because of a newsletter\u00a0(Convince and convert<\/a>).<\/li>\n<\/ul>\n
<\/h4>\nHow can a\u00a0newsletter actually generate\u00a0responses to your offer?<\/span><\/h4>\nHere is the 3-step formula of\u00a0how a newsletter program is used to generate response :<\/p>\n
1) through a regular distribution you maintain and strengthen your brand awareness<\/em>;<\/p>\n2) through pertinent and strategic content you demonstrate and convince your clients of the value of your marketing offer; <\/em><\/p>\n3) through the use of tactical calls to action you get\u00a0the most interested to\u00a0respond to your offer <\/em>(requests, transactions, shares, etc.).\u00a0<\/strong><\/p>\n<\/h4>\n“Don’t waste my time! ” <\/span><\/h4>\nIn our world of information overflow, we have all developed a kind of filtering\u00a0reflex<\/em> in the face of the huge amount of paper or digital documents that we have to deal with.\u00a0Knowing this, it is obvious that for any publication to be read, it must present subject matters that are most relevant and useful to readers.<\/p>\n<\/h4>\n<\/h4>\nThe keynote of success\u00a0is “help”. <\/span><\/h4>\nYour newsletter should really aim to help improve your readers’ quality of professional and\/or personal life. So a newsletter that regularly provides how-to articles, case studies, industry information and even relevant promotional offers will not only be read, but will possibly be shared.<\/p>\n
<\/h4>\n<\/h4>\nAnd don’t forget a call to action <\/span><\/h4>\nUltimately, since a newsletter is a marketing tool it should also be used to prompt commercial interaction from your readers. So, don’t forget to offer your customers some type of call to action or promotional incentive to get them to respond to you.<\/p>\n
<\/p>\n
\nSo,… what’s your news ? <\/span><\/h4>\nIf you want us to help you set up a newsletter for your business or organization, let’s talk about it.<\/p>\n
Call us at 514-529-5669; or send us a contact form<\/a> here.<\/p>\n[\/et_pb_text][et_pb_text admin_label=”Article Footer” saved_tabs=”all” global_module=”1599″ background_layout=”light” text_orientation=”left” text_font_size=”13″ text_line_height=”1.3em” background_color=”#efefef” use_border_color=”on” border_color=”#dddddd” border_style=”solid” custom_padding=”20px|20px|20px|20px”]<\/p>\n
Vincent [Vincenzo] Sciullo <\/strong>
\nAre you ready to talk ?
\nCall me : 514-529-5669 <\/span>
\nor<\/strong> contact@vcommdesign.com<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″][et_pb_cta admin_label=”Call-to-Action-Estimate-Question-Request” saved_tabs=”all” button_url=”https:\/\/www.vcdweb.com\/en\/contact\/” url_new_window=”off” button_text=”Online Request” use_background_color=”on” background_color=”#0c71c3″ background_layout=”dark” text_orientation=”center” use_border_color=”on” border_color=”#e09900″ border_width=”3px” border_style=”double” custom_button=”on” button_bg_color=”#e02b20″ button_border_color=”#ffffff” button_letter_spacing=”0″ button_use_icon=”default” button_icon=”%%40%%” button_icon_placement=”left” button_on_hover=”on” button_bg_color_hover=”#e09900″ button_letter_spacing_hover=”0″]<\/p>\n
Want An Estimate? Have A Question?\u00a0<\/strong><\/span><\/h3>\n
In that regard, when a newsletter is skillfully used, the repercussions are always positive in more ways than one:<\/p>\n
- \n
- be constantly present\u00a0in the minds of your\u00a0clients and prospects<\/li>\n
- re-activate inactive\u00a0or delinquent clients<\/li>\n
- stimulate engagement with prospects in your sales funnel<\/li>\n<\/ul>\n
<\/h4>\n
<\/h4>\n
Here are three statistics that should convince you <\/span><\/h4>\n
Thousands of organizations of all kinds send out newsletters to strengthen their overall marketing ; and when one looks at the statistics, the results are an undeniable proof of this communication tool’s efficiency.<\/p>\n
From the many studies on newsletter effectiveness, here are three statistics which, in my opinion, illustrate the importance of a newsletter as a marketing tool \u2014 all in all, the numbers speak for themselves :<\/p>\n
In\u00a0B2B:<\/p>\n
- \n
- 50% of respondents said their purchase was influenced by newsletters\u00a0(B2B Usability<\/a>);<\/li>\n
- 40% of marketers say they have obtained high-quality leads through their e-mail marketing (Software Advice Survey<\/a>)..<\/li>\n<\/ul>\n
In B2C:<\/p>\n
- \n
- 44% of respondents said they made at least one (1) purchase because of a newsletter\u00a0(Convince and convert<\/a>).<\/li>\n<\/ul>\n
<\/h4>\n
How can a\u00a0newsletter actually generate\u00a0responses to your offer?<\/span><\/h4>\n
Here is the 3-step formula of\u00a0how a newsletter program is used to generate response :<\/p>\n
1) through a regular distribution you maintain and strengthen your brand awareness<\/em>;<\/p>\n
2) through pertinent and strategic content you demonstrate and convince your clients of the value of your marketing offer; <\/em><\/p>\n
3) through the use of tactical calls to action you get\u00a0the most interested to\u00a0respond to your offer <\/em>(requests, transactions, shares, etc.).\u00a0<\/strong><\/p>\n
<\/h4>\n
“Don’t waste my time! ” <\/span><\/h4>\n
In our world of information overflow, we have all developed a kind of filtering\u00a0reflex<\/em> in the face of the huge amount of paper or digital documents that we have to deal with.\u00a0Knowing this, it is obvious that for any publication to be read, it must present subject matters that are most relevant and useful to readers.<\/p>\n
<\/h4>\n
<\/h4>\n
The keynote of success\u00a0is “help”. <\/span><\/h4>\n
Your newsletter should really aim to help improve your readers’ quality of professional and\/or personal life. So a newsletter that regularly provides how-to articles, case studies, industry information and even relevant promotional offers will not only be read, but will possibly be shared.<\/p>\n
<\/h4>\n
<\/h4>\n
And don’t forget a call to action <\/span><\/h4>\n
Ultimately, since a newsletter is a marketing tool it should also be used to prompt commercial interaction from your readers. So, don’t forget to offer your customers some type of call to action or promotional incentive to get them to respond to you.<\/p>\n
<\/p>\n
\nSo,… what’s your news ? <\/span><\/h4>\n
If you want us to help you set up a newsletter for your business or organization, let’s talk about it.<\/p>\n
Call us at 514-529-5669; or send us a contact form<\/a> here.<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Article Footer” saved_tabs=”all” global_module=”1599″ background_layout=”light” text_orientation=”left” text_font_size=”13″ text_line_height=”1.3em” background_color=”#efefef” use_border_color=”on” border_color=”#dddddd” border_style=”solid” custom_padding=”20px|20px|20px|20px”]<\/p>\n
Vincent [Vincenzo] Sciullo <\/strong>
\nAre you ready to talk ?
\nCall me : 514-529-5669 <\/span>
\nor<\/strong> contact@vcommdesign.com<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″][et_pb_cta admin_label=”Call-to-Action-Estimate-Question-Request” saved_tabs=”all” button_url=”https:\/\/www.vcdweb.com\/en\/contact\/” url_new_window=”off” button_text=”Online Request” use_background_color=”on” background_color=”#0c71c3″ background_layout=”dark” text_orientation=”center” use_border_color=”on” border_color=”#e09900″ border_width=”3px” border_style=”double” custom_button=”on” button_bg_color=”#e02b20″ button_border_color=”#ffffff” button_letter_spacing=”0″ button_use_icon=”default” button_icon=”%%40%%” button_icon_placement=”left” button_on_hover=”on” button_bg_color_hover=”#e09900″ button_letter_spacing_hover=”0″]<\/p>\n
Want An Estimate? Have A Question?\u00a0<\/strong><\/span><\/h3>\n
- 40% of marketers say they have obtained high-quality leads through their e-mail marketing (Software Advice Survey<\/a>)..<\/li>\n<\/ul>\n
- 50% of respondents said their purchase was influenced by newsletters\u00a0(B2B Usability<\/a>);<\/li>\n