![\"Marketing-Communication](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2016\/12\/13actions_image.jpg\")
<\/h1>\n<\/h1>\n<\/h1>\n<\/h1>\n<\/h1>\n<\/h1>\n<\/h1>\n<\/h1>\n<\/h1>\n<\/h1>\n<\/h1>\nThirteen actions you can do to get the most out of your marketing-communications<\/h1>\n<\/h4>\nMarketing-communication encompasses any action done to get a\u00a0message across to a target customer so as to achieve a marketing objective.<\/h4>\nThat includes actions like\u00a0search-engine-optimization (SEO), Direct Mail and even Telemarketing.<\/h4>\nFollowing,\u00a0is a list of 13\u00a0marketing-communication\u00a0actions that you can use\u00a0to have\u00a0your marketing message seen by as many\u00a0target-customers as possible!<\/h4>\n<\/h4>\n<\/h4>\n
<\/h1>\n<\/h1>\n<\/h1>\n<\/h1>\n<\/h1>\n<\/h1>\n<\/h1>\n<\/h1>\n<\/h1>\nThirteen actions you can do to get the most out of your marketing-communications<\/h1>\n<\/h4>\nMarketing-communication encompasses any action done to get a\u00a0message across to a target customer so as to achieve a marketing objective.<\/h4>\nThat includes actions like\u00a0search-engine-optimization (SEO), Direct Mail and even Telemarketing.<\/h4>\nFollowing,\u00a0is a list of 13\u00a0marketing-communication\u00a0actions that you can use\u00a0to have\u00a0your marketing message seen by as many\u00a0target-customers as possible!<\/h4>\n<\/h4>\n<\/h4>\n
<\/h1>\n<\/h1>\n<\/h1>\n<\/h1>\n<\/h1>\n<\/h1>\n<\/h1>\nThirteen actions you can do to get the most out of your marketing-communications<\/h1>\n<\/h4>\nMarketing-communication encompasses any action done to get a\u00a0message across to a target customer so as to achieve a marketing objective.<\/h4>\nThat includes actions like\u00a0search-engine-optimization (SEO), Direct Mail and even Telemarketing.<\/h4>\nFollowing,\u00a0is a list of 13\u00a0marketing-communication\u00a0actions that you can use\u00a0to have\u00a0your marketing message seen by as many\u00a0target-customers as possible!<\/h4>\n<\/h4>\n<\/h4>\n
<\/h1>\n<\/h1>\n<\/h1>\n<\/h1>\n<\/h1>\nThirteen actions you can do to get the most out of your marketing-communications<\/h1>\n<\/h4>\nMarketing-communication encompasses any action done to get a\u00a0message across to a target customer so as to achieve a marketing objective.<\/h4>\nThat includes actions like\u00a0search-engine-optimization (SEO), Direct Mail and even Telemarketing.<\/h4>\nFollowing,\u00a0is a list of 13\u00a0marketing-communication\u00a0actions that you can use\u00a0to have\u00a0your marketing message seen by as many\u00a0target-customers as possible!<\/h4>\n<\/h4>\n<\/h4>\n
<\/h1>\n<\/h1>\n<\/h1>\nThirteen actions you can do to get the most out of your marketing-communications<\/h1>\n<\/h4>\nMarketing-communication encompasses any action done to get a\u00a0message across to a target customer so as to achieve a marketing objective.<\/h4>\nThat includes actions like\u00a0search-engine-optimization (SEO), Direct Mail and even Telemarketing.<\/h4>\nFollowing,\u00a0is a list of 13\u00a0marketing-communication\u00a0actions that you can use\u00a0to have\u00a0your marketing message seen by as many\u00a0target-customers as possible!<\/h4>\n<\/h4>\n<\/h4>\n
<\/h1>\nThirteen actions you can do to get the most out of your marketing-communications<\/h1>\n<\/h4>\nMarketing-communication encompasses any action done to get a\u00a0message across to a target customer so as to achieve a marketing objective.<\/h4>\nThat includes actions like\u00a0search-engine-optimization (SEO), Direct Mail and even Telemarketing.<\/h4>\nFollowing,\u00a0is a list of 13\u00a0marketing-communication\u00a0actions that you can use\u00a0to have\u00a0your marketing message seen by as many\u00a0target-customers as possible!<\/h4>\n<\/h4>\n<\/h4>\n
<\/h4>\nMarketing-communication encompasses any action done to get a\u00a0message across to a target customer so as to achieve a marketing objective.<\/h4>\nThat includes actions like\u00a0search-engine-optimization (SEO), Direct Mail and even Telemarketing.<\/h4>\nFollowing,\u00a0is a list of 13\u00a0marketing-communication\u00a0actions that you can use\u00a0to have\u00a0your marketing message seen by as many\u00a0target-customers as possible!<\/h4>\n<\/h4>\n<\/h4>\n
That includes actions like\u00a0search-engine-optimization (SEO), Direct Mail and even Telemarketing.<\/h4>\nFollowing,\u00a0is a list of 13\u00a0marketing-communication\u00a0actions that you can use\u00a0to have\u00a0your marketing message seen by as many\u00a0target-customers as possible!<\/h4>\n<\/h4>\n<\/h4>\n
<\/h4>\n<\/h4>\n
<\/p>\n
It goes without saying that, in order to achieve your marketing objectives, you should plan to use all possible means to communicate\u00a0your message to as many of your target customers as possible.\u00a0And that is just as true whether you sell products, offer services or want to encourage active support\u00a0for a social cause.<\/p>\n
The following list\u00a0is a\u00a0quick overview of many of those\u00a0actions and\u00a0is intended mainly as a reminder so you can factor them into your own marketing-communication action plan, as you see fit.<\/p>\n
<\/p>\n
#1- Make sure your website is always SEO-friendly<\/h3>\n
Ideally, as soon as you create your site you have to make sure that it conforms at all times with all Search Engine Optimization (SEO) best practices, as dictated by the search engines themselves; this means that your website needs to be well designed and programmed in terms of structure and content for user-friendly navigation.<\/p>\n
In this way, you continuously improve the ranking of your site in the search engine results presented your internet target public. \u00a0<\/strong><\/p>\n <\/p>\n Another aspect of SEO is incoming traffic, both source and volume. In that regard, to\u00a0strengthen a well-constructed website’s ranking, there is the task of building large amounts of legitimate links leading from other websites to your own\u00a0(often know as backlinking), coupling that with a large volume of interested visitors.<\/p>\n These two actions go hand in hand, and they are\u00a0important factors in search engine rankings. Note that several of the actions described below will help optimize a website’s traffic level.<\/p>\n <\/p>\n Also known as Paid Search, it involves paying a search engine (Google, Bing, etc.) so that a message-link to your site is presented at the top of the list of search results regarding key-words associated with your activity, and\u00a0you\u00a0only pay when people click on your message-link.<\/p>\n The results of this search engine referencing action are determined by a bidding system for the key words that are related to your activity; the best known of this service being Adwords from Google.<\/p>\n <\/p>\n From Facebook to Linked In without forgetting Pinterest and others, for many types of businesses or organizations a continuous presence on the most relevant social media networks will pay off big time.<\/p>\n The important thing is to take the time to build an active community in order to share information of interest, and direct “friends” and “connections” to your site, which contributes to seo results.<\/p>\n <\/p>\n Beyond the search engines, you can advertise using other internet platforms,<\/p>\n Online advertising is simply paying to have your message displayed on search engines or on websites that are visited by your target customer, based on certain parameters.<\/p>\n Indeed, thanks to the cumulation of data on the web, you can select your target public according to various criteria such as their professions, income, browser preference, types of search queries, surfing habits, purchases, etc.<\/p>\n More specifically, you could program online campaigns\u00a0on the following platforms:<\/p>\n a) social media networks:<\/strong> Facebook and Linked In, among others, offer their own search engine capabilities to let you properly identify the type of person to whom you want to show your advertisement.<\/p>\n b) video webcasting sites:<\/strong> similarly, you can actually set it up to have your videos pop up on YouTube for your intended prospect; and do the same on other video broadcasting websites;<\/p>\n c) target-customers’\u00a0visited websites :<\/strong> it is also possible to pay search engines to display your ads on hundreds, thousands or millions of websites that are visited by your defined target customers \u2014 as an example, you’ve probably noticed the ads presented\u00a0by Google Adsense. And a more targeted\u00a0version of this is Google Re-marketing wherein a visitor,\u00a0after having left\u00a0your site,\u00a0is then shown your advertisement\u00a0on other sites he visits.<\/p>\n <\/p>\n a) In certain industries and for certain types of businesses, it is still strategically useful to use\u00a0print media\u00a0<\/strong>to present our marketing message; and often the print media itself will have an online version so as to appeal to\u00a0its readers’ preferences.<\/p>\n b) For Business-to-Consumer (B2C) Marketing\u00a0the\u00a0electronic medias<\/strong> of radio and television are\u00a0still to be considered.<\/p>\n c) There are also the different types of large format display medias<\/strong> :\u00a0billboards mall posters, transit advertising, etc.<\/p>\n <\/p>\n Just\u00a0as effective for B2C as B2B, direct mail is very good marketing-communication\u00a0tool to use.<\/p>\n It allows selective targeting in two ways:<\/p>\n a) addressed direct mail,<\/strong> to be used when you have a list of qualified, or at least pre-qualified, clients or prospects;<\/p>\n b) un-addressed direct mail<\/strong>, which, although is a sort of shotgun action, allows you nevertheless to target defined territories and, to some extent, types of customers.<\/p>\n The other value\u00a0of direct mail in marketing-communication is that\u00a0beyond the classic postcard, flyer or catalog, you can design and mail out practically any type of original promotional item to get your message out.<\/p>\n <\/p>\n Oh yes! Apart from the internet, there is also real life.<\/p>\n Being an active member of a business group with the goal of developing business is networking in its purest form.\u00a0Here, much like with online networking, you must be an active participant to reap the rewards.<\/p>\n <\/p>\n Participating as an exhibitor at trade shows or fairs is a form of networking that is very targeted and, above all, proactive because visitors are pre-qualified.<\/p>\n The challenge is to use this venue in a dynamic fashion so as to draw and interest the customers you want.<\/p>\n <\/p>\n Sincerely take on a social cause and use both conventional and web medias to get the message out about your organization’s involvement.<\/p>\n The goodwill generated can only enhance your brand’s value.<\/p>\n <\/p>\n Publish and share useful and relevant information in your field of activity.<\/p>\n Whether in written or video format,<\/strong> you can publish using all of the following ways :<\/p>\n a) your own newsletter or blog<\/p>\n b) on social media<\/p>\n c) on industry-related media\u00a0sites.<\/p>\n <\/p>\n Sponsorship is a form of cooperative “branding”.<\/p>\n In exchange for a monetary contribution, it allows several organizations to have their brand associated to the sponsored activity.<\/p>\n Obviously when the activity in question is a social cause, sponsorship slides into public relations.<\/p>\n <\/p>\n Used with professional courtesy and respect of privacy laws, telemarketing is, for many organizations, a vital means to help in their business development activity.<\/p>\n It is important to note that many marketing-communication campaigns typically score a better rate of return when telemarketing is added to the action plan.<\/p>\n <\/p>\n Taking into account your budgets, your personel and your objectives, you should lay out, step-by-step, each of the actions you want to get done over the next year or two.<\/p>\n This gets you to be pro-active in your marketing and not reactive. And like all plans, it is organic, meaning it can change depending on circumstances.<\/p>\n <\/p>\n If you have questions about your marketing communications actions, call us to find out how we can help you.\u00a0Call us at 514-529-5669; or send us a contact form<\/a> here.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Article Footer” saved_tabs=”all” global_module=”1599″ background_layout=”light” text_orientation=”left” text_font_size=”13″ text_line_height=”1.3em” background_color=”#efefef” use_border_color=”on” border_color=”#dddddd” border_style=”solid” custom_padding=”20px|20px|20px|20px”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″][et_pb_cta admin_label=”Call-to-Action-Estimate-Question-Request” saved_tabs=”all” button_url=”https:\/\/www.vcdweb.com\/en\/contact\/” url_new_window=”off” button_text=”Online Request” use_background_color=”on” background_color=”#0c71c3″ background_layout=”dark” text_orientation=”center” use_border_color=”on” border_color=”#e09900″ border_width=”3px” border_style=”double” custom_button=”on” button_bg_color=”#e02b20″ button_border_color=”#ffffff” button_letter_spacing=”0″ button_use_icon=”default” button_icon=”%%40%%” button_icon_placement=”left” button_on_hover=”on” button_bg_color_hover=”#e09900″ button_letter_spacing_hover=”0″]<\/p>\n#2- Optimize your website’s popularity (i.e. build incoming traffic)<\/h3>\n
#3- Use a PPC campaign (pay per click)<\/h3>\n
#4- Actively use social media.<\/h3>\n
\u00a0#5- Consider using online advertising<\/h3>\n
#6- Add some off-line\u00a0advertising<\/h3>\n
\u00a0#7- Think about direct mail : effective,\u00a0affordable and flexible<\/h3>\n
\u00a0#8- Still going strong, take part in business networking groups<\/h3>\n
\u00a0#9- Show\u00a0yourself off… commercially speaking<\/h3>\n
\u00a0#10- Garner positive brand recognition through public relations<\/h3>\n
\u00a0#11- Use information marketing to develop a following<\/h3>\n
\u00a0#12- Get some more\u00a0brand recognition : sponsorships<\/h3>\n
\u00a0<\/strong>#13- Call on telemarketing to\u00a0improve ROI<\/h3>\n
\u00a0Mapping out\u00a0your marketing-communication plan of action.<\/h3>\n
\n<\/h4>\n
Do you need help or advice to\u00a0develop your own plan of marketing actions?\u00a0<\/strong><\/span><\/h4>\n
![\"Vincenzo\"](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2016\/07\/Vincenzo.jpg\")
Vincent [Vincenzo] Sciullo <\/strong>
\nAre you ready to talk ?
\nCall me : 514-529-5669 <\/span>
\nor<\/strong> contact@vcommdesign.com<\/a><\/p>\nWant An Estimate? Have A Question?\u00a0<\/strong><\/span><\/h3>\n