{"id":2607,"date":"2017-01-02T11:52:24","date_gmt":"2017-01-02T16:52:24","guid":{"rendered":"https:\/\/www.vcdweb.com\/?p=2607\/"},"modified":"2017-01-03T17:43:00","modified_gmt":"2017-01-03T22:43:00","slug":"augmented-reality-boosts-marketing-response","status":"publish","type":"post","link":"https:\/\/www.vcdweb.com\/en\/augmented-reality-boosts-marketing-response\/","title":{"rendered":"Augmented Reality : to boost marketing response"},"content":{"rendered":"

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\"Augmented<\/h3>\n

Augmented Reality can boost Marketing responses to a whole new level!<\/span><\/h1>\n

\u00a0<\/span><\/h3>\n

Beyond the “wow”<\/span> effect of augmented reality (AR) in the entertainment business, this surprising technology\u00a0can help put your marketing in overdrive so you can\u00a0get more clients and prospects to answer\u00a0your calls-to-action!<\/span><\/h3>\n

 <\/p>\n

W<\/span><\/strong><\/span>ith a few short videos, this article explains what is augmented reality (AR) and how it is used by many companies and organizations to boost their marketing to another level by presenting their marketing message in a way that is more vivid and captivating for their clients and prospects.<\/p>\n

As you read about the different examples, consider\u00a0how you could use AR to boost your own marketing.<\/p>\n

<\/h4>\n

Augmented Reality simply explained in a few words<\/span><\/h3>\n

The descriptive term “augmented reality” stems from the fact that we add to (we augment) an existing reality, as seen through the camera lens of a smart device, by superimposing, in real time, a digitally produced content such as videos, animations, factsheets, catalog pages, etc., all which are hosted on a server; the most recent example being the Pok\u00e9mon Go craze.<\/p>\n

Here is an example of the use of AR by Ikea which, in 2014, offered its catalog with augmented reality function; note that Ikea has most recently continued to use AR in its 2016 catalog.<\/p>\n

(Run time:\u00a01 min. 23 sec.)<\/p>\n