\u00a0![\"11](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2017\/02\/11Q-30sec_Article-Image.jpg\")
<\/h3>\nEleven (11) questions under 30 seconds : will your website pass the visitor-engagement test?<\/h1>\n<\/h3>\nIncrease the time spent<\/span> by web visitors\u00a0on your site\u00a0and get more conversions<\/span> using these eleven (11) questions that all visitors ask themselves as they interact with your website, starting with your home page!<\/span><\/h3>\n <\/p>\n
F<\/strong><\/span>rom the outset, let’s be clear: visitors instinctively<\/em> ask themselves these 11 questions as they interact with your site.<\/p>\nAlso keep in mind that whenever a visitor answers “no” to any of these questions, he or she may leave your site immediately. In addition, and not to be neglected, the length of visits to a site is one of the criteria for ranking by search engines, including Google.<\/p>\n
Work with these questions to help you:<\/p>\n
\n- manage the development of a new site;<\/li>\n
- or to improve your existing site.<\/li>\n<\/ul>\n
<\/p>\n
Questions 1-2-3:\u00a0Engage your visitors with a strong first impression<\/h3>\n
As soon as a visitor ar![\"First](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2017\/02\/Cartoon-man-many-thumbs-up_200x200.jpg\")
rives at your site, he immediately asks himself these three questions, all at once so as\u00a0to decide whether or not he should visit your site.<\/p>\n
He does this in a second or two.<\/p>\n
That fast!<\/p>\n
<\/h4>\n
<\/p>\n
1- “Does this site relate to what I am looking for?”<\/span><\/h4>\nFrom\u00a0the moment web visitors\u00a0arrive on your home page, they ask themselves\u00a0“Should I visit, or not, this site to find what I’m looking for?”<\/p>\n
It is therefore necessary to ensure that all content on this homepage rapidly lets the visitors know that they\u00a0are in the right place. Hence the use\u00a0of photos, eye-catching visuals, headlines, videos and \/ or texts that clearly show visitors that you are offering the types of services or products they are looking for.<\/p>\n
As has often been said, the homepage showcases the website’s content<\/p>\n
<\/p>\n
2- “Do I like the look or aesthetics of this site?”<\/span><\/h4>\nAt first glance, your visitors will either love the look of your site, not like it or be indifferent.<\/p>\n
It is a known fact that the aesthetics of a site plays a leading role in visitor retention; and by aesthetics we mean graphic design. This includes the choice of colors, the layout of the content (visuals and texts) including the typography, all the while respecting the your brand’s visual identity.<\/p>\n
<\/p>\n
3- “Is there a main marketing message that appeals to me?”<\/span><\/h4>\nThis is your core marketing-message – your unique selling proposition – the reasons why it is really worth for your visitors to find out more about what you offer.\u00a0Typically, this should be in keeping with your brand.<\/p>\n
Do note that,\u00a0compared to others, if your\u00a0messaging is wrong or weak you will lose visitors.<\/p>\n
<\/p>\n
Questions 4-5-6: the\u00a0value of a user-friendly website in content and structure<\/h3>\n
![\"user](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2017\/02\/Cartoon-woaman-and-computer-idea-e1486753290345.png\")
Indeed, all that\u00a0was accomplished by a good first impression are\u00a0visitors that\u00a0now think\u00a0your site deserves at least two or three more seconds of their\u00a0time.\u00a0<\/em><\/p>\nSo this is where the next three questions come into play.<\/p>\n
They are about\u00a0a website’s technical structure and content presentation in order to make the\u00a0user’s experience enjoyable.<\/p>\n
<\/h4>\n4- “Will I be able to easily surf this site?”<\/span><\/h4>\nIf your site is complicated or takes time to surf, then your visitors will quickly put a stop to their\u00a0visit. The ease of navigation is influenced by certain technical factors such as the adaptability of the design of the site to the visitor’s device (computer, tablet or smart phone); the site map structure; the loading time of the site pages etc..<\/p>\n
<\/p>\n
5- “Will I quickly find the information I need?”<\/span><\/h4>\nThe visitors finally start their\u00a0interaction with the content of your site by browsing your menus to quickly find what they\u00a0are looking for.<\/p>\n
Here, the rule of the 3 clicks always applies: if a visitor does not find what he’s looking for in at least 3 clicks … he’ll skip to another website!<\/p>\n
Thus the importance of strategically\u00a0developing the site plan and particularly the names\u00a0of the sections and subsections of the site: everything to make it easy to surf.<\/p>\n
<\/p>\n
6- “Is the information, as presented, clear and interesting?”<\/span><\/h4>\nNot enough or too much information are both irritating to a web visitors.\u00a0This also applies to a presentation that is too vague or ambiguous and, for some, to poorly structured or with texts riddled with\u00a0mistakes.<\/p>\n
On this point of the clarity of the presentation, do not hesitate to include diagrams, photos, animations, videos, explanatory illustrations and even, if necessary, a glossary.<\/p>\n
The quality of the presentation of the information can\u00a0affect the visitors’ confidence in the site being visited.<\/p>\n
<\/h3>\n
<\/p>\n
Questions 7-8-9-10 : let me assess\u00a0the value\u00a0of what you are offering<\/h3>\n
At\u00a0this point,\u00a0![](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2017\/02\/Cartoon-man-excellent-fist-300x263.png\")
your visitors now take the necessary time to begin\u00a0the evaluation process\u00a0of what you offer. Essentially they\u00a0want to make sure your offer really meets their\u00a0needs.<\/p>\n
To do this, they will ask (themselves) the following 4 questions as they move through your information.<\/p>\n
<\/h4>\n
<\/p>\n
7- “Does the quality presented (product or service) satisfy what I am looking for?”<\/span><\/h4>\nNote that the question ends with “… what I am looking for? ” It is therefore the visitor’s metric..<\/p>\n
In the first place, this question concerning the quality of what you offer will be partly answered by the quality of the site design, the images and videos presented, the quality of the texts, etc.<\/p>\n
But beyond these elements, you must present information to confirm the quality of it all, such as examples of completed projects, case studies, a list of clients, guarantees and certifications; all serve to answer this question about the quality.<\/p>\n
<\/p>\n
8- “Can I trust this information and this organization?”<\/span><\/h4>\nTo a large extent this question is answered by the content as detailed in the previous questions, in particular question # 7.<\/p>\n
That being said, the question of trust is also\u00a0answered more specifically with a web section (Profile) that presents the executives and the team members of the company or organization.\u00a0To this can be added testimonials, links to social networking pages, and even\u00a0the use of a chat module to answer their most pressing questions rapidly.<\/p>\n
Everything to inspire trust.<\/p>\n
<\/p>\n
9- “Can I afford to pay for\u00a0what is offered?”<\/span><\/h4>\nAt this point, your visitors \u00a0should be favorably considering the website’s offering.\u00a0Now they have\u00a0to assess the costs involved as suits their\u00a0budget limitations.<\/p>\n
This assessment is done fairly quickly in cases where sites display prices for their products and services; but in other cases, the visitors can re-evaluate the content of the site to get a sense and see if his budget would be sufficient for the product or service offered on the site.<\/p>\n
<\/p>\n
10- “Will it be easy for me to avail myself of what is offered?”<\/span><\/h4>\nIn other words, “Do I have to travel somewhere?”, ” Is it far? “,” Is the product delivered “, \u00a0“Is it complicated to order? “, etc.
\nThese questions all relate to the ease for the visitors to obtain what you are offering.<\/p>\n
Simply put, if traveling is involved\u00a0then the site must list out the places where the product or service are\u00a0available and have Google maps to hand; If request for delivery is the action,\u00a0then the site should easily allow them to place that\u00a0order.<\/p>\n
All of\u00a0this information needs to be\u00a0quickly accessible on the site.<\/p>\n
<\/p>\n
The last question, if all is right at this point…<\/h3>\n
A visitor who has moved through the previous ten questions by answering yes will come to this last question:<\/p>\n
\n![\"Premi\u00e8re](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2017\/02\/Thumb-Up-Cartoon.png\")
11- “Am I ready and willing to\u00a0take action?”<\/span><\/h4>\nThis is where the many types of calls to action come into play, depending on your field of activity or the types of services or products offered: from the invitation to call, to chat or to complete an online form, not to mention free trial offerings, contests, time-sensitive discounts and all other such tactics.<\/p>\n
The important thing is to make sure that there is no ambiguity and that the visitor knows exactly what to do and can do it without having to search. Because many visitors leave at this stage, especially if the proposed call to action does not satisfy them.<\/p>\n
<\/p>\n
Eleven questions: use them to develop and to\u00a0improve<\/h3>\n
Any website that has been developed or reworked to best answer these 11 questions will achieve\u00a0highly\u00a0improved\u00a0results in terms of sustained interaction, followed by quality conversions.<\/p>\n
Conversely, if a site does not give the expected return, despite a good amount of visitor traffic, then these eleven questions can be used in conjunction with visitor statistics and behavior (re: Google Analytics) to make a diagnosis so as to improve the structure and\/or content of the site.<\/p>\n
<\/p>\n
\nAnd do you have any questions? … Any comments?<\/span><\/h4>\nContact us to discuss how we can help you!<\/p>\n
<\/h3>\nIncrease the time spent<\/span> by web visitors\u00a0on your site\u00a0and get more conversions<\/span> using these eleven (11) questions that all visitors ask themselves as they interact with your website, starting with your home page!<\/span><\/h3>\n <\/p>\n
F<\/strong><\/span>rom the outset, let’s be clear: visitors instinctively<\/em> ask themselves these 11 questions as they interact with your site.<\/p>\nAlso keep in mind that whenever a visitor answers “no” to any of these questions, he or she may leave your site immediately. In addition, and not to be neglected, the length of visits to a site is one of the criteria for ranking by search engines, including Google.<\/p>\n
Work with these questions to help you:<\/p>\n
\n- manage the development of a new site;<\/li>\n
- or to improve your existing site.<\/li>\n<\/ul>\n
<\/p>\n
Questions 1-2-3:\u00a0Engage your visitors with a strong first impression<\/h3>\n
As soon as a visitor arrives at your site, he immediately asks himself these three questions, all at once so as\u00a0to decide whether or not he should visit your site.<\/p>\n
He does this in a second or two.<\/p>\n
That fast!<\/p>\n
<\/h4>\n
<\/p>\n
1- “Does this site relate to what I am looking for?”<\/span><\/h4>\nFrom\u00a0the moment web visitors\u00a0arrive on your home page, they ask themselves\u00a0“Should I visit, or not, this site to find what I’m looking for?”<\/p>\n
It is therefore necessary to ensure that all content on this homepage rapidly lets the visitors know that they\u00a0are in the right place. Hence the use\u00a0of photos, eye-catching visuals, headlines, videos and \/ or texts that clearly show visitors that you are offering the types of services or products they are looking for.<\/p>\n
As has often been said, the homepage showcases the website’s content<\/p>\n
<\/p>\n
2- “Do I like the look or aesthetics of this site?”<\/span><\/h4>\nAt first glance, your visitors will either love the look of your site, not like it or be indifferent.<\/p>\n
It is a known fact that the aesthetics of a site plays a leading role in visitor retention; and by aesthetics we mean graphic design. This includes the choice of colors, the layout of the content (visuals and texts) including the typography, all the while respecting the your brand’s visual identity.<\/p>\n
<\/p>\n
3- “Is there a main marketing message that appeals to me?”<\/span><\/h4>\nThis is your core marketing-message – your unique selling proposition – the reasons why it is really worth for your visitors to find out more about what you offer.\u00a0Typically, this should be in keeping with your brand.<\/p>\n
Do note that,\u00a0compared to others, if your\u00a0messaging is wrong or weak you will lose visitors.<\/p>\n
<\/p>\n
Questions 4-5-6: the\u00a0value of a user-friendly website in content and structure<\/h3>\n
Indeed, all that\u00a0was accomplished by a good first impression are\u00a0visitors that\u00a0now think\u00a0your site deserves at least two or three more seconds of their\u00a0time.\u00a0<\/em><\/p>\nSo this is where the next three questions come into play.<\/p>\n
They are about\u00a0a website’s technical structure and content presentation in order to make the\u00a0user’s experience enjoyable.<\/p>\n
<\/h4>\n4- “Will I be able to easily surf this site?”<\/span><\/h4>\nIf your site is complicated or takes time to surf, then your visitors will quickly put a stop to their\u00a0visit. The ease of navigation is influenced by certain technical factors such as the adaptability of the design of the site to the visitor’s device (computer, tablet or smart phone); the site map structure; the loading time of the site pages etc..<\/p>\n
<\/p>\n
5- “Will I quickly find the information I need?”<\/span><\/h4>\nThe visitors finally start their\u00a0interaction with the content of your site by browsing your menus to quickly find what they\u00a0are looking for.<\/p>\n
Here, the rule of the 3 clicks always applies: if a visitor does not find what he’s looking for in at least 3 clicks … he’ll skip to another website!<\/p>\n
Thus the importance of strategically\u00a0developing the site plan and particularly the names\u00a0of the sections and subsections of the site: everything to make it easy to surf.<\/p>\n
<\/p>\n
6- “Is the information, as presented, clear and interesting?”<\/span><\/h4>\nNot enough or too much information are both irritating to a web visitors.\u00a0This also applies to a presentation that is too vague or ambiguous and, for some, to poorly structured or with texts riddled with\u00a0mistakes.<\/p>\n
On this point of the clarity of the presentation, do not hesitate to include diagrams, photos, animations, videos, explanatory illustrations and even, if necessary, a glossary.<\/p>\n
The quality of the presentation of the information can\u00a0affect the visitors’ confidence in the site being visited.<\/p>\n
<\/h3>\n
<\/p>\n
Questions 7-8-9-10 : let me assess\u00a0the value\u00a0of what you are offering<\/h3>\n
At\u00a0this point,\u00a0your visitors now take the necessary time to begin\u00a0the evaluation process\u00a0of what you offer. Essentially they\u00a0want to make sure your offer really meets their\u00a0needs.<\/p>\n
To do this, they will ask (themselves) the following 4 questions as they move through your information.<\/p>\n
<\/h4>\n
<\/p>\n
7- “Does the quality presented (product or service) satisfy what I am looking for?”<\/span><\/h4>\nNote that the question ends with “… what I am looking for? ” It is therefore the visitor’s metric..<\/p>\n
In the first place, this question concerning the quality of what you offer will be partly answered by the quality of the site design, the images and videos presented, the quality of the texts, etc.<\/p>\n
But beyond these elements, you must present information to confirm the quality of it all, such as examples of completed projects, case studies, a list of clients, guarantees and certifications; all serve to answer this question about the quality.<\/p>\n
<\/p>\n
8- “Can I trust this information and this organization?”<\/span><\/h4>\nTo a large extent this question is answered by the content as detailed in the previous questions, in particular question # 7.<\/p>\n
That being said, the question of trust is also\u00a0answered more specifically with a web section (Profile) that presents the executives and the team members of the company or organization.\u00a0To this can be added testimonials, links to social networking pages, and even\u00a0the use of a chat module to answer their most pressing questions rapidly.<\/p>\n
Everything to inspire trust.<\/p>\n
<\/p>\n
9- “Can I afford to pay for\u00a0what is offered?”<\/span><\/h4>\nAt this point, your visitors \u00a0should be favorably considering the website’s offering.\u00a0Now they have\u00a0to assess the costs involved as suits their\u00a0budget limitations.<\/p>\n
This assessment is done fairly quickly in cases where sites display prices for their products and services; but in other cases, the visitors can re-evaluate the content of the site to get a sense and see if his budget would be sufficient for the product or service offered on the site.<\/p>\n
<\/p>\n
10- “Will it be easy for me to avail myself of what is offered?”<\/span><\/h4>\nIn other words, “Do I have to travel somewhere?”, ” Is it far? “,” Is the product delivered “, \u00a0“Is it complicated to order? “, etc.
\nThese questions all relate to the ease for the visitors to obtain what you are offering.<\/p>\n
Simply put, if traveling is involved\u00a0then the site must list out the places where the product or service are\u00a0available and have Google maps to hand; If request for delivery is the action,\u00a0then the site should easily allow them to place that\u00a0order.<\/p>\n
All of\u00a0this information needs to be\u00a0quickly accessible on the site.<\/p>\n
<\/p>\n
The last question, if all is right at this point…<\/h3>\n
A visitor who has moved through the previous ten questions by answering yes will come to this last question:<\/p>\n
\n11- “Am I ready and willing to\u00a0take action?”<\/span><\/h4>\nThis is where the many types of calls to action come into play, depending on your field of activity or the types of services or products offered: from the invitation to call, to chat or to complete an online form, not to mention free trial offerings, contests, time-sensitive discounts and all other such tactics.<\/p>\n
The important thing is to make sure that there is no ambiguity and that the visitor knows exactly what to do and can do it without having to search. Because many visitors leave at this stage, especially if the proposed call to action does not satisfy them.<\/p>\n
<\/p>\n
Eleven questions: use them to develop and to\u00a0improve<\/h3>\n
Any website that has been developed or reworked to best answer these 11 questions will achieve\u00a0highly\u00a0improved\u00a0results in terms of sustained interaction, followed by quality conversions.<\/p>\n
Conversely, if a site does not give the expected return, despite a good amount of visitor traffic, then these eleven questions can be used in conjunction with visitor statistics and behavior (re: Google Analytics) to make a diagnosis so as to improve the structure and\/or content of the site.<\/p>\n
<\/p>\n
\nAnd do you have any questions? … Any comments?<\/span><\/h4>\nContact us to discuss how we can help you!<\/p>\n
<\/p>\n
F<\/strong><\/span>rom the outset, let’s be clear: visitors instinctively<\/em> ask themselves these 11 questions as they interact with your site.<\/p>\n Also keep in mind that whenever a visitor answers “no” to any of these questions, he or she may leave your site immediately. In addition, and not to be neglected, the length of visits to a site is one of the criteria for ranking by search engines, including Google.<\/p>\n Work with these questions to help you:<\/p>\n <\/p>\n As soon as a visitor ar He does this in a second or two.<\/p>\n That fast!<\/p>\n <\/p>\n From\u00a0the moment web visitors\u00a0arrive on your home page, they ask themselves\u00a0“Should I visit, or not, this site to find what I’m looking for?”<\/p>\n It is therefore necessary to ensure that all content on this homepage rapidly lets the visitors know that they\u00a0are in the right place. Hence the use\u00a0of photos, eye-catching visuals, headlines, videos and \/ or texts that clearly show visitors that you are offering the types of services or products they are looking for.<\/p>\n As has often been said, the homepage showcases the website’s content<\/p>\n <\/p>\n At first glance, your visitors will either love the look of your site, not like it or be indifferent.<\/p>\n It is a known fact that the aesthetics of a site plays a leading role in visitor retention; and by aesthetics we mean graphic design. This includes the choice of colors, the layout of the content (visuals and texts) including the typography, all the while respecting the your brand’s visual identity.<\/p>\n <\/p>\n This is your core marketing-message – your unique selling proposition – the reasons why it is really worth for your visitors to find out more about what you offer.\u00a0Typically, this should be in keeping with your brand.<\/p>\n Do note that,\u00a0compared to others, if your\u00a0messaging is wrong or weak you will lose visitors.<\/p>\n <\/p>\n So this is where the next three questions come into play.<\/p>\n They are about\u00a0a website’s technical structure and content presentation in order to make the\u00a0user’s experience enjoyable.<\/p>\n If your site is complicated or takes time to surf, then your visitors will quickly put a stop to their\u00a0visit. The ease of navigation is influenced by certain technical factors such as the adaptability of the design of the site to the visitor’s device (computer, tablet or smart phone); the site map structure; the loading time of the site pages etc..<\/p>\n <\/p>\n The visitors finally start their\u00a0interaction with the content of your site by browsing your menus to quickly find what they\u00a0are looking for.<\/p>\n Here, the rule of the 3 clicks always applies: if a visitor does not find what he’s looking for in at least 3 clicks … he’ll skip to another website!<\/p>\n Thus the importance of strategically\u00a0developing the site plan and particularly the names\u00a0of the sections and subsections of the site: everything to make it easy to surf.<\/p>\n <\/p>\n Not enough or too much information are both irritating to a web visitors.\u00a0This also applies to a presentation that is too vague or ambiguous and, for some, to poorly structured or with texts riddled with\u00a0mistakes.<\/p>\n On this point of the clarity of the presentation, do not hesitate to include diagrams, photos, animations, videos, explanatory illustrations and even, if necessary, a glossary.<\/p>\n The quality of the presentation of the information can\u00a0affect the visitors’ confidence in the site being visited.<\/p>\n <\/p>\n At\u00a0this point,\u00a0 To do this, they will ask (themselves) the following 4 questions as they move through your information.<\/p>\n <\/p>\n Note that the question ends with “… what I am looking for? ” It is therefore the visitor’s metric..<\/p>\n In the first place, this question concerning the quality of what you offer will be partly answered by the quality of the site design, the images and videos presented, the quality of the texts, etc.<\/p>\n But beyond these elements, you must present information to confirm the quality of it all, such as examples of completed projects, case studies, a list of clients, guarantees and certifications; all serve to answer this question about the quality.<\/p>\n <\/p>\n To a large extent this question is answered by the content as detailed in the previous questions, in particular question # 7.<\/p>\n That being said, the question of trust is also\u00a0answered more specifically with a web section (Profile) that presents the executives and the team members of the company or organization.\u00a0To this can be added testimonials, links to social networking pages, and even\u00a0the use of a chat module to answer their most pressing questions rapidly.<\/p>\n Everything to inspire trust.<\/p>\n <\/p>\n At this point, your visitors \u00a0should be favorably considering the website’s offering.\u00a0Now they have\u00a0to assess the costs involved as suits their\u00a0budget limitations.<\/p>\n This assessment is done fairly quickly in cases where sites display prices for their products and services; but in other cases, the visitors can re-evaluate the content of the site to get a sense and see if his budget would be sufficient for the product or service offered on the site.<\/p>\n <\/p>\n In other words, “Do I have to travel somewhere?”, ” Is it far? “,” Is the product delivered “, \u00a0“Is it complicated to order? “, etc. Simply put, if traveling is involved\u00a0then the site must list out the places where the product or service are\u00a0available and have Google maps to hand; If request for delivery is the action,\u00a0then the site should easily allow them to place that\u00a0order.<\/p>\n All of\u00a0this information needs to be\u00a0quickly accessible on the site.<\/p>\n <\/p>\n A visitor who has moved through the previous ten questions by answering yes will come to this last question:<\/p>\n This is where the many types of calls to action come into play, depending on your field of activity or the types of services or products offered: from the invitation to call, to chat or to complete an online form, not to mention free trial offerings, contests, time-sensitive discounts and all other such tactics.<\/p>\n The important thing is to make sure that there is no ambiguity and that the visitor knows exactly what to do and can do it without having to search. Because many visitors leave at this stage, especially if the proposed call to action does not satisfy them.<\/p>\n <\/p>\n Any website that has been developed or reworked to best answer these 11 questions will achieve\u00a0highly\u00a0improved\u00a0results in terms of sustained interaction, followed by quality conversions.<\/p>\n Conversely, if a site does not give the expected return, despite a good amount of visitor traffic, then these eleven questions can be used in conjunction with visitor statistics and behavior (re: Google Analytics) to make a diagnosis so as to improve the structure and\/or content of the site.<\/p>\n <\/p>\n Contact us to discuss how we can help you!<\/p>\n\n
Questions 1-2-3:\u00a0Engage your visitors with a strong first impression<\/h3>\n
rives at your site, he immediately asks himself these three questions, all at once so as\u00a0to decide whether or not he should visit your site.<\/p>\n<\/h4>\n
1- “Does this site relate to what I am looking for?”<\/span><\/h4>\n
2- “Do I like the look or aesthetics of this site?”<\/span><\/h4>\n
3- “Is there a main marketing message that appeals to me?”<\/span><\/h4>\n
Questions 4-5-6: the\u00a0value of a user-friendly website in content and structure<\/h3>\n
Indeed, all that\u00a0was accomplished by a good first impression are\u00a0visitors that\u00a0now think\u00a0your site deserves at least two or three more seconds of their\u00a0time.\u00a0<\/em><\/p>\n<\/h4>\n
4- “Will I be able to easily surf this site?”<\/span><\/h4>\n
5- “Will I quickly find the information I need?”<\/span><\/h4>\n
6- “Is the information, as presented, clear and interesting?”<\/span><\/h4>\n
<\/h3>\n
Questions 7-8-9-10 : let me assess\u00a0the value\u00a0of what you are offering<\/h3>\n
your visitors now take the necessary time to begin\u00a0the evaluation process\u00a0of what you offer. Essentially they\u00a0want to make sure your offer really meets their\u00a0needs.<\/p>\n<\/h4>\n
7- “Does the quality presented (product or service) satisfy what I am looking for?”<\/span><\/h4>\n
8- “Can I trust this information and this organization?”<\/span><\/h4>\n
9- “Can I afford to pay for\u00a0what is offered?”<\/span><\/h4>\n
10- “Will it be easy for me to avail myself of what is offered?”<\/span><\/h4>\n
\nThese questions all relate to the ease for the visitors to obtain what you are offering.<\/p>\nThe last question, if all is right at this point…<\/h3>\n
\n11- “Am I ready and willing to\u00a0take action?”<\/span><\/h4>\nEleven questions: use them to develop and to\u00a0improve<\/h3>\n
\nAnd do you have any questions? … Any comments?<\/span><\/h4>\n
![\"Vincenzo\"](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2016\/07\/Vincenzo.jpg\")
Vincent [Vincenzo] Sciullo <\/strong>