![\"Direct](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2017\/04\/Mailbox_DirectMail-1024x640.jpg\")
<\/h3>\n<\/h3>\n
<\/p>\n
The statistics say it all<\/span><\/h3>\nDirect Mail : Up to 6x MORE\u00a0response than with internet medias!<\/strong><\/h1>\n<\/h3>\nIn this digital era, here are 7 statistics about Direct Mail’s efficiency in garnering better response rates than digital medias.<\/h3>\nPlus, read about the 4\u00a0basic steps needed to develop your own Direct Mail campaign to generate more leads and sales.<\/h3>\n
<\/p>\n
Reading time : approx. 5 minutes<\/span><\/p>\n[\/et_pb_text][et_pb_text admin_label=”Body of article” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n
D<\/strong><\/span>irect Mail refers to the door-to-door distribution of promotional material by a public postal service\u00a0along specified routes; do note that there are many private businesses that can offer such a service.<\/em><\/span><\/p>\nThe main value of Direct Mail is that your marketing message is literally delivered into the hands of your prospect who, at the very least, has to hold and look at it before\u00a0deciding if it’s worth reading, prior to\u00a0putting it into the recycling bin.<\/em><\/span><\/p>\nThat factor plays in your favor as opposed to the email’s click-to-trash response, and here is the proof.<\/em><\/span><\/p>\n <\/p>\n
Seven statistics that make a strong case\u00a0for Direct Mail<\/strong><\/h3>\nJust do an internet search for \u00abdirect mail response statistics\u00bb and you’ll quickly see that Direct Mail is still a very efficient means for many businesses to generate leads and sales, as confirmed by the following stats*:<\/p>\n
\nStat #1 : Up to 6x more response than digital medias combined<\/strong><\/p>\nBy targeting a list of established contacts, Direct Mail campaigns have generated an average of up to 3,7% response<\/strong> \u2014 whereas for a cold prospect list the response average is 1%<\/p>\nCompare that to the 0,62% response rate of the combined<\/em> digital medias :<\/p>\n0,2% Email;
\n0,1% Social;
\n0,1% Paid Search;
\n0,02% Online advertising;
\n0,2% Mobile.<\/p>\n
In practical numbers, if you send out a single Direct Mail piece to 10,000 targeted people, then up to 370 of them will most likely respond. Whereas the same message shared with 10,000 people via\u00a0digital medias could garner up to 60 responses \u2014\u00a0but, keep in mind that to reach those 10,000 prospects one\u00a0had to use all 6 digital medias.<\/p>\n
A comment regarding response rates<\/strong><\/span><\/p>\nIt is necessary to specify that, in marketing, response rates depend on : a) having the right offer, b) targeting the right public, c) presenting it at the right time and d) using the right media to reach \u00abb\u00bb. To those factors\u00a0one must add<\/strong> the know-how of the person that is tasked with executing an internet or a direct mail\u00a0<\/em>campaign.<\/em><\/span><\/p>\nThat being said, the rates mentioned here are based on a wide variety of marketing offers promoted by all types of individuals from the beginner to the seasoned professional. This means that it is not impossible<\/strong> to garner high response rates through the internet medias similar to direct mail; but that\u00a0seems to be the exception to the rule, based on these statistics.\u00a0<\/em><\/span><\/p>\n And then there are\u00a0these 6 other interesting statistics…<\/strong><\/p>\n# 2 :<\/strong> 50% of Canadians were prompted <\/em>by Direct Mail to go to the store to make their purchase;
\n# 3 :<\/strong> 20% more online purchases were generated<\/em> thanks to Direct Mail
\n# 4 :<\/strong> 80% to 89% of all Direct Mail pieces are looked at (compared to 20% to 30% for emails)
\n# 5 <\/strong>: 70% of consumers state that they prefer receiving unsollicited promotional pieces by mail, especially from local businesses.
\n# 6 <\/strong>: 62% of those that responded to a Direct Mail in the last 3 months ended up making a purchase;
\n# 7 <\/strong>: 92% of consumers state that they prefer Direct Mail to help them in their buying decisions.<\/p>\n <\/p>\n
The 4 basic steps needed to set up your Direct Mail campaign<\/strong><\/h3>\n <\/p>\n
![\"mail-distribution-postale\"](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2017\/04\/mail-distribution-poste_174398861-150x150.jpg\")
<\/p>\n
If the Direct Mail statistics make you want to set up your own Direct Mail campaign, here is a brief description of the 4 basic steps needed to do just that.<\/p>\n
<\/p>\n
Step 1 – Choose what type of postal distribution is right for your Direct Mail campaign<\/strong><\/p>\nWhen it comes to Direct Mail, there are 2 types of mail distribution :<\/p>\n
A- Unaddressed\u00a0Distribution
\nB- Addressed\u00a0Distribution<\/p>\n
\nA- Unaddressed\u00a0Distribution<\/span><\/p>\nThis is the basic door-to-door distribution of promotional or informational printed matter, without any addressing whatsoever.<\/p>\n
In that regard, the Canada Post website offers a targeting software \u2014 Precision Targeter<\/a> \u2014 that proposes a number of targeting parameters, namely :<\/p>\n![\"Publipostage-Cibleur-Pre\u0301cis\"](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2017\/04\/Publipostage-Cibleur-Pre\u0301cis-150x150.png\")
\u2022 geographic zones delimited, as needed, by municipalities, postal codes, electoral districts, and others;<\/p>\n
\u2022 types of dwellings : houses, apartments, farms and businesses;<\/p>\n
\u2022 and a few other\u00a0demographic criteria.<\/p>\n
It is an affordable way to reach out to a select group of prospects based on the above targeting parameters.<\/p>\n
In fact, Unaddressed Distribution is typically used by local businesses that reach out to their surrounding neighborhoods. But one can extend out to whatever geographical zone one chooses, including honing down to their ideal prospects using the targeting criteria listed above.<\/p>\n
B- Addressed\u00a0Distribution<\/span><\/p>\n![\"\"](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2017\/04\/Main-boite-aux-lettres_201984157-150x150.jpg\")
Addressed Distribution has to do with the sending of mail pieces to a list of specific addresses, each with a\u00a0recipient’s name and\/or title.<\/p>\n
The list can be made up of established contacts such as customers and other business acquaintances; or it can be a list of pre-qualified cold-prospects based on your marketing targeting criteria.<\/p>\n
Addressed Distribution\u00a0is more effective\u00a0inasmuch as you reach out to people that you have deemed\u00a0a good fit for whatever you are offering. That degree of precise targeting will have a positive incidence on the response rate, as much as 3x to 4x that of Unaddressed\u00a0Distribution.<\/p>\n
\nStep #2 – Select the format of your Direct Mail piece<\/strong><\/p>\nWith Direct Mail you can send out many types of mail pieces: from simple postcards to letters in enveloppes; from paper leaflets to full blown catalogs or publications; from product samples to coupon booklets; and more.<\/p>\n
Evidently your choice will stem from what you want the Direct Mail to accomplish for you : generate incoming telephone calls, push-to-site visits for online purchasing or other interaction, in-store visits or all of the afore-mentioned.<\/p>\n
Just make sure your mail piece respects all of Canada Post’s mailing specifications as to size, material and even printing.<\/p>\n
\nStep #3- Come up with a captivating marketing message with a strong call-to-action<\/strong><\/p>\nTo be captivating, a marketing message is made up of these 3 things:<\/p>\n
a)<\/strong> a core reason why<\/em> your prospects should be interested by what you are offering : price, quality, efficiency, promotions, savings, etc.;
\nb)<\/strong>\u00a0any and all other additional\u00a0information relating to the core reason;
\nc)<\/strong> and a strong call-to-action such as :<\/p>\n![\"\"](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2017\/04\/Ideation-150x150.jpg\")
– special gift to the first 100 clients;
\n– an automatic sign-up to participate in an upcoming draw;
\n– a limited-time offer;
\n– etc.<\/p>\n
These types of incentives help to garner higher response rates.<\/p>\n
\nStep #4- Develop a strong creative presentation, with artful graphic design
\n<\/strong><\/p>\n![\"Graphic-Design-Graphique\"](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2017\/04\/DesignerGraphique-shutterstock_168161747-300x200.jpg\")
The visual presentation of your mail piece\u00a0is a critical factor in attracting your target public’s attention and engaging their interest in what you have to offer.\u00a0<\/strong><\/p>\nEvery component has to be thought out to enhance your marketing message and your call-to-action : headlines, body text, visual elements and color scheme; and all within a tasteful and impactful graphic design layout.<\/p>\n
<\/p>\n
Is\u00a0Direct Mail something you should use, in this\u00a0digital era?<\/strong><\/h3>\n <\/p>\n
As the stats in this article show, Direct Mail is still a very efficient means to develop your business or social activity. The information laid out in this article, if followed, will help you get the best response rate possible.<\/p>\n
We can help you set up and launch a successful Direct Mail campaign, including all the steps from creative to production and distribution; also, if needed, we can put together a targeted list for you.<\/p>\n
If interested, call us\u00a0to see our \u00a0<\/span>Recent Successful Case Study\u00a0<\/strong>in Direct Mail : 514-529-5669<\/p>\n <\/p>\n
\n*Statistical sources<\/strong><\/p>\nSource #1: https:\/\/www.iwco.com\/blog\/2015\/04\/14\/dma-response-rate-report-and-direct-mail\/<\/a>
\nSource #2 & #3 : Canada Post
\n<\/a>Source #4 : http:\/\/www.resourceforsolutions.com\/ultimate-list-direct-mail-facts-statistics\/<\/a>
\nSource #5 : http:\/\/ami-results.com\/latest-stats-prove-success-direct-mail-marketing<\/a>
\nSource #6 : http:\/\/whattheythink.com\/articles\/78537-direct-mail-integral-marketing-mix-2016<\/a>
\nSource #7 :\u00a0http:\/\/expandedramblings.com\/index.php\/10-print-marketing-statistics-know\/<\/a><\/p>\n[\/et_pb_text][et_pb_text admin_label=”Article Footer” saved_tabs=”all” global_module=”1599″ background_layout=”light” text_orientation=”left” text_font_size=”13″ text_line_height=”1.3em” background_color=”#efefef” use_border_color=”on” border_color=”#dddddd” border_style=”solid” custom_padding=”20px|20px|20px|20px”]<\/p>\n
![\"Vincenzo\"](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2016\/07\/Vincenzo.jpg\")
Vincent [Vincenzo] Sciullo <\/strong>
\nAre you ready to talk ?
\nCall me : 514-529-5669 <\/span>
\nor<\/strong> contact@vcommdesign.com<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″][et_pb_cta admin_label=”Call-to-Action-Estimate-Question-Request” saved_tabs=”all” button_url=”https:\/\/www.vcdweb.com\/en\/contact\/” url_new_window=”off” button_text=”Online Request” use_background_color=”on” background_color=”#0c71c3″ background_layout=”dark” text_orientation=”center” use_border_color=”on” border_color=”#e09900″ border_width=”3px” border_style=”double” custom_button=”on” button_bg_color=”#e02b20″ button_border_color=”#ffffff” button_letter_spacing=”0″ button_use_icon=”default” button_icon=”%%40%%” button_icon_placement=”left” button_on_hover=”on” button_bg_color_hover=”#e09900″ button_letter_spacing_hover=”0″]<\/p>\n
Want An Estimate? Have A Question?\u00a0<\/strong><\/span><\/h3>\n
<\/h3>\nIn this digital era, here are 7 statistics about Direct Mail’s efficiency in garnering better response rates than digital medias.<\/h3>\nPlus, read about the 4\u00a0basic steps needed to develop your own Direct Mail campaign to generate more leads and sales.<\/h3>\n
Plus, read about the 4\u00a0basic steps needed to develop your own Direct Mail campaign to generate more leads and sales.<\/h3>\n
<\/p>\n
Reading time : approx. 5 minutes<\/span><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Body of article” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n D<\/strong><\/span>irect Mail refers to the door-to-door distribution of promotional material by a public postal service\u00a0along specified routes; do note that there are many private businesses that can offer such a service.<\/em><\/span><\/p>\n The main value of Direct Mail is that your marketing message is literally delivered into the hands of your prospect who, at the very least, has to hold and look at it before\u00a0deciding if it’s worth reading, prior to\u00a0putting it into the recycling bin.<\/em><\/span><\/p>\n That factor plays in your favor as opposed to the email’s click-to-trash response, and here is the proof.<\/em><\/span><\/p>\n <\/p>\n Just do an internet search for \u00abdirect mail response statistics\u00bb and you’ll quickly see that Direct Mail is still a very efficient means for many businesses to generate leads and sales, as confirmed by the following stats*:<\/p>\n By targeting a list of established contacts, Direct Mail campaigns have generated an average of up to 3,7% response<\/strong> \u2014 whereas for a cold prospect list the response average is 1%<\/p>\n Compare that to the 0,62% response rate of the combined<\/em> digital medias :<\/p>\n 0,2% Email; In practical numbers, if you send out a single Direct Mail piece to 10,000 targeted people, then up to 370 of them will most likely respond. Whereas the same message shared with 10,000 people via\u00a0digital medias could garner up to 60 responses \u2014\u00a0but, keep in mind that to reach those 10,000 prospects one\u00a0had to use all 6 digital medias.<\/p>\n A comment regarding response rates<\/strong><\/span><\/p>\n It is necessary to specify that, in marketing, response rates depend on : a) having the right offer, b) targeting the right public, c) presenting it at the right time and d) using the right media to reach \u00abb\u00bb. To those factors\u00a0one must add<\/strong> the know-how of the person that is tasked with executing an internet or a direct mail\u00a0<\/em>campaign.<\/em><\/span><\/p>\n That being said, the rates mentioned here are based on a wide variety of marketing offers promoted by all types of individuals from the beginner to the seasoned professional. This means that it is not impossible<\/strong> to garner high response rates through the internet medias similar to direct mail; but that\u00a0seems to be the exception to the rule, based on these statistics.\u00a0<\/em><\/span><\/p>\n And then there are\u00a0these 6 other interesting statistics…<\/strong><\/p>\n # 2 :<\/strong> 50% of Canadians were prompted <\/em>by Direct Mail to go to the store to make their purchase; <\/p>\n <\/p>\n If the Direct Mail statistics make you want to set up your own Direct Mail campaign, here is a brief description of the 4 basic steps needed to do just that.<\/p>\n <\/p>\n Step 1 – Choose what type of postal distribution is right for your Direct Mail campaign<\/strong><\/p>\n When it comes to Direct Mail, there are 2 types of mail distribution :<\/p>\n A- Unaddressed\u00a0Distribution This is the basic door-to-door distribution of promotional or informational printed matter, without any addressing whatsoever.<\/p>\n In that regard, the Canada Post website offers a targeting software \u2014 Precision Targeter<\/a> \u2014 that proposes a number of targeting parameters, namely :<\/p>\n \u2022 types of dwellings : houses, apartments, farms and businesses;<\/p>\n \u2022 and a few other\u00a0demographic criteria.<\/p>\n It is an affordable way to reach out to a select group of prospects based on the above targeting parameters.<\/p>\n In fact, Unaddressed Distribution is typically used by local businesses that reach out to their surrounding neighborhoods. But one can extend out to whatever geographical zone one chooses, including honing down to their ideal prospects using the targeting criteria listed above.<\/p>\n B- Addressed\u00a0Distribution<\/span><\/p>\n The list can be made up of established contacts such as customers and other business acquaintances; or it can be a list of pre-qualified cold-prospects based on your marketing targeting criteria.<\/p>\n Addressed Distribution\u00a0is more effective\u00a0inasmuch as you reach out to people that you have deemed\u00a0a good fit for whatever you are offering. That degree of precise targeting will have a positive incidence on the response rate, as much as 3x to 4x that of Unaddressed\u00a0Distribution.<\/p>\n With Direct Mail you can send out many types of mail pieces: from simple postcards to letters in enveloppes; from paper leaflets to full blown catalogs or publications; from product samples to coupon booklets; and more.<\/p>\n Evidently your choice will stem from what you want the Direct Mail to accomplish for you : generate incoming telephone calls, push-to-site visits for online purchasing or other interaction, in-store visits or all of the afore-mentioned.<\/p>\n Just make sure your mail piece respects all of Canada Post’s mailing specifications as to size, material and even printing.<\/p>\n To be captivating, a marketing message is made up of these 3 things:<\/p>\n a)<\/strong> a core reason why<\/em> your prospects should be interested by what you are offering : price, quality, efficiency, promotions, savings, etc.; These types of incentives help to garner higher response rates.<\/p>\n Every component has to be thought out to enhance your marketing message and your call-to-action : headlines, body text, visual elements and color scheme; and all within a tasteful and impactful graphic design layout.<\/p>\n <\/p>\n <\/p>\n As the stats in this article show, Direct Mail is still a very efficient means to develop your business or social activity. The information laid out in this article, if followed, will help you get the best response rate possible.<\/p>\n We can help you set up and launch a successful Direct Mail campaign, including all the steps from creative to production and distribution; also, if needed, we can put together a targeted list for you.<\/p>\n If interested, call us\u00a0to see our \u00a0<\/span>Recent Successful Case Study\u00a0<\/strong>in Direct Mail : 514-529-5669<\/p>\n <\/p>\n *Statistical sources<\/strong><\/p>\n Source #1: https:\/\/www.iwco.com\/blog\/2015\/04\/14\/dma-response-rate-report-and-direct-mail\/<\/a> [\/et_pb_text][et_pb_text admin_label=”Article Footer” saved_tabs=”all” global_module=”1599″ background_layout=”light” text_orientation=”left” text_font_size=”13″ text_line_height=”1.3em” background_color=”#efefef” use_border_color=”on” border_color=”#dddddd” border_style=”solid” custom_padding=”20px|20px|20px|20px”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″][et_pb_cta admin_label=”Call-to-Action-Estimate-Question-Request” saved_tabs=”all” button_url=”https:\/\/www.vcdweb.com\/en\/contact\/” url_new_window=”off” button_text=”Online Request” use_background_color=”on” background_color=”#0c71c3″ background_layout=”dark” text_orientation=”center” use_border_color=”on” border_color=”#e09900″ border_width=”3px” border_style=”double” custom_button=”on” button_bg_color=”#e02b20″ button_border_color=”#ffffff” button_letter_spacing=”0″ button_use_icon=”default” button_icon=”%%40%%” button_icon_placement=”left” button_on_hover=”on” button_bg_color_hover=”#e09900″ button_letter_spacing_hover=”0″]<\/p>\nSeven statistics that make a strong case\u00a0for Direct Mail<\/strong><\/h3>\n
\nStat #1 : Up to 6x more response than digital medias combined<\/strong><\/p>\n
\n0,1% Social;
\n0,1% Paid Search;
\n0,02% Online advertising;
\n0,2% Mobile.<\/p>\n
\n# 3 :<\/strong> 20% more online purchases were generated<\/em> thanks to Direct Mail
\n# 4 :<\/strong> 80% to 89% of all Direct Mail pieces are looked at (compared to 20% to 30% for emails)
\n# 5 <\/strong>: 70% of consumers state that they prefer receiving unsollicited promotional pieces by mail, especially from local businesses.
\n# 6 <\/strong>: 62% of those that responded to a Direct Mail in the last 3 months ended up making a purchase;
\n# 7 <\/strong>: 92% of consumers state that they prefer Direct Mail to help them in their buying decisions.<\/p>\nThe 4 basic steps needed to set up your Direct Mail campaign<\/strong><\/h3>\n
<\/p>\n
\nB- Addressed\u00a0Distribution<\/p>\n
\nA- Unaddressed\u00a0Distribution<\/span><\/p>\n\u2022 geographic zones delimited, as needed, by municipalities, postal codes, electoral districts, and others;<\/p>\nAddressed Distribution has to do with the sending of mail pieces to a list of specific addresses, each with a\u00a0recipient’s name and\/or title.<\/p>\n
\nStep #2 – Select the format of your Direct Mail piece<\/strong><\/p>\n
\nStep #3- Come up with a captivating marketing message with a strong call-to-action<\/strong><\/p>\n
\nb)<\/strong>\u00a0any and all other additional\u00a0information relating to the core reason;
\nc)<\/strong> and a strong call-to-action such as :<\/p>\n– special gift to the first 100 clients;
\n– an automatic sign-up to participate in an upcoming draw;
\n– a limited-time offer;
\n– etc.<\/p>\n
\nStep #4- Develop a strong creative presentation, with artful graphic design
\n<\/strong><\/p>\nThe visual presentation of your mail piece\u00a0is a critical factor in attracting your target public’s attention and engaging their interest in what you have to offer.\u00a0<\/strong><\/p>\nIs\u00a0Direct Mail something you should use, in this\u00a0digital era?<\/strong><\/h3>\n
\n
\nSource #2 & #3 : Canada Post
\n<\/a>Source #4 : http:\/\/www.resourceforsolutions.com\/ultimate-list-direct-mail-facts-statistics\/<\/a>
\nSource #5 : http:\/\/ami-results.com\/latest-stats-prove-success-direct-mail-marketing<\/a>
\nSource #6 : http:\/\/whattheythink.com\/articles\/78537-direct-mail-integral-marketing-mix-2016<\/a>
\nSource #7 :\u00a0http:\/\/expandedramblings.com\/index.php\/10-print-marketing-statistics-know\/<\/a><\/p>\nVincent [Vincenzo] Sciullo <\/strong>
\nAre you ready to talk ?
\nCall me : 514-529-5669 <\/span>
\nor<\/strong> contact@vcommdesign.com<\/a><\/p>\nWant An Estimate? Have A Question?\u00a0<\/strong><\/span><\/h3>\n