[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”2_3″][et_pb_text admin_label=”Article heading, sub-heading and image” background_layout=”light” use_border_color=”off” border_color=”#ffffff” border_style=”solid” _builder_version=”3.0.89″ border_color_all=”#ffffff”]<\/p>\n
Why Case Studies are a great sales and marketing tool, in this digital era!<\/strong><\/h3>\n<\/h3>\n
The use of Case Studies by companies and organizations to promote their services or products is not necessarily new. <\/span><\/p>\n![\"Case-Study](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2017\/12\/CASE-STUDY-Image-square_800x646-300x242.png\")
However, in view of the information-driven medias of this digital marketing era, producing and publishing Case Studies is a smart<\/strong> investment of your time and dollars, and here’s why.<\/span><\/p>\n <\/p>\n
<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Body of article, with CTA” background_layout=”light” use_border_color=”off” border_color=”#ffffff” border_style=”solid” _builder_version=”3.0.89″ border_color_all=”#ffffff” border_style_all=”solid”]<\/p>\n
A Case Study is really a story <\/strong><\/h4>\nA Case Study is a kind of story about a project or a mandate that you have successfully completed for one of your clients.<\/p>\n
This story begins with a difficulty, a problem or a need of the client in question; it continues with constraints, challenges or expectations attached to the client and his project; and ends with your solution which makes everyone happy \ud83d\ude42<\/p>\n
<\/p>\n
Why a story? Two simple reasons!<\/strong><\/h4>\n1- Because, as human beings, we like<\/strong> stories. When someone says “Let me tell you a story…” or ” Once upon a time I had this client…\u00bb we become all ears.<\/p>\n2- And we appreciate the familiarity<\/strong> of story-telling. We know that a story starts with a challenging-sort of situation usually with various complications; that is followed by other information giving us a sense of an outcome; and all leading to a conclusion to the story.<\/p>\n[ In other words, since we know the pattern of a story,
\nwe can easily track with the story-teller.]<\/span><\/p>\n
\nIn marketing, the Case Study’s hero is the product or service you offer. <\/strong><\/h4>\nSetting up a Case Study is like structuring a storyline:<\/p>\n
1- you must introduce the subject: your client, the project and the context;
\n2- you then describe the situation to be solved, and how it is a problem for your client;
\n3- you list and describe any other challenge(s);
\n4- you introduce your product or service by illustrating how it helped solve the situation;
\n5- and the story ends with an eloquent testimonial from the client in question.<\/p>\n
\nThe Case Study educates and convinces your prospects <\/strong><\/h4>\nFor your prospects, reading one of your Case Studies allows them to learn about your ability to analyze the problem and the needs of the client in question; they also read about your process to solve this problem, your knowledge of the subject, all applied to the final result. Your client’s testimonial is used to cement, in a prospect’s mind, the fact that you have everything he might need to solve his own situation.<\/p>\n
\nIn this digital era, the rise of content marketing is another reason to use Case Studies for your marketing<\/strong><\/h4>\nOnce written, you can publish your Case Study on your website; turn it into a blog article; publish it on sites in your industry (with a link to your site); make a PowerPoint version and offer it as a webinar; or present it at a business networking meeting; besides that you can also post it on social medias.<\/p>\n
\n<\/strong>Do you have a “story” to tell? We’re listening!<\/strong><\/h4>\nWhether it’s a PDF document, a PowerPoint presentation, or even a webinar, we can help you create and produce interesting Case Studies for your business or organization. Just call us.<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Article page Footer – Author and CTA” saved_tabs=”all” global_module=”1599″ background_layout=”light” text_orientation=”left” text_font_size=”13″ text_line_height=”1.3em” background_color=”#efefef” use_border_color=”on” border_color=”#dddddd” border_style=”solid” custom_padding=”20px|20px|20px|20px” border_color_all=”#dddddd” border_style_all=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial” border_width_all=”0px”]<\/p>\n
![\"Vincenzo\"](\"https:\/\/www.vcdweb.com\/vcdmarketing\/uploads\/2016\/07\/Vincenzo.jpg\")
Vincent [Vincenzo] Sciullo <\/strong>
\nDo you have a marketing project in mind? I’m\u00a0ready to talk…
\nCall me : 514-529-5669 <\/span>
\nor<\/strong> contact@vcommdesign.com<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″][et_pb_cta admin_label=”Call-to-Action-Estimate-Question-Request” saved_tabs=”all” button_url=”https:\/\/www.vcdweb.com\/en\/contact\/” url_new_window=”off” button_text=”Online Request” use_background_color=”on” background_color=”#0c71c3″ background_layout=”dark” text_orientation=”center” use_border_color=”on” border_color=”#e09900″ border_width=”3px” border_style=”double” custom_button=”on” button_bg_color=”#e02b20″ button_border_color=”#ffffff” button_letter_spacing=”0″ button_use_icon=”default” button_icon=”%%40%%” button_icon_placement=”left” button_on_hover=”on” button_bg_color_hover=”#e09900″ button_letter_spacing_hover=”0″ border_color_all=”#e09900″ border_width_all=”3px” border_style_all=”double” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
Want An Estimate? Have A Question?\u00a0<\/strong><\/span><\/h3>\n
<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”Body of article, with CTA” background_layout=”light” use_border_color=”off” border_color=”#ffffff” border_style=”solid” _builder_version=”3.0.89″ border_color_all=”#ffffff” border_style_all=”solid”]<\/p>\n A Case Study is a kind of story about a project or a mandate that you have successfully completed for one of your clients.<\/p>\n This story begins with a difficulty, a problem or a need of the client in question; it continues with constraints, challenges or expectations attached to the client and his project; and ends with your solution which makes everyone happy \ud83d\ude42<\/p>\n <\/p>\n 1- Because, as human beings, we like<\/strong> stories. When someone says “Let me tell you a story…” or ” Once upon a time I had this client…\u00bb we become all ears.<\/p>\n 2- And we appreciate the familiarity<\/strong> of story-telling. We know that a story starts with a challenging-sort of situation usually with various complications; that is followed by other information giving us a sense of an outcome; and all leading to a conclusion to the story.<\/p>\n [ In other words, since we know the pattern of a story, Setting up a Case Study is like structuring a storyline:<\/p>\n 1- you must introduce the subject: your client, the project and the context; For your prospects, reading one of your Case Studies allows them to learn about your ability to analyze the problem and the needs of the client in question; they also read about your process to solve this problem, your knowledge of the subject, all applied to the final result. Your client’s testimonial is used to cement, in a prospect’s mind, the fact that you have everything he might need to solve his own situation.<\/p>\n Once written, you can publish your Case Study on your website; turn it into a blog article; publish it on sites in your industry (with a link to your site); make a PowerPoint version and offer it as a webinar; or present it at a business networking meeting; besides that you can also post it on social medias.<\/p>\n Whether it’s a PDF document, a PowerPoint presentation, or even a webinar, we can help you create and produce interesting Case Studies for your business or organization. Just call us.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Article page Footer – Author and CTA” saved_tabs=”all” global_module=”1599″ background_layout=”light” text_orientation=”left” text_font_size=”13″ text_line_height=”1.3em” background_color=”#efefef” use_border_color=”on” border_color=”#dddddd” border_style=”solid” custom_padding=”20px|20px|20px|20px” border_color_all=”#dddddd” border_style_all=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial” border_width_all=”0px”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″][et_pb_cta admin_label=”Call-to-Action-Estimate-Question-Request” saved_tabs=”all” button_url=”https:\/\/www.vcdweb.com\/en\/contact\/” url_new_window=”off” button_text=”Online Request” use_background_color=”on” background_color=”#0c71c3″ background_layout=”dark” text_orientation=”center” use_border_color=”on” border_color=”#e09900″ border_width=”3px” border_style=”double” custom_button=”on” button_bg_color=”#e02b20″ button_border_color=”#ffffff” button_letter_spacing=”0″ button_use_icon=”default” button_icon=”%%40%%” button_icon_placement=”left” button_on_hover=”on” button_bg_color_hover=”#e09900″ button_letter_spacing_hover=”0″ border_color_all=”#e09900″ border_width_all=”3px” border_style_all=”double” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\nHowever, in view of the information-driven medias of this digital marketing era, producing and publishing Case Studies is a smart<\/strong> investment of your time and dollars, and here’s why.<\/span><\/p>\nA Case Study is really a story <\/strong><\/h4>\n
Why a story? Two simple reasons!<\/strong><\/h4>\n
\nwe can easily track with the story-teller.]<\/span><\/p>\n
\nIn marketing, the Case Study’s hero is the product or service you offer. <\/strong><\/h4>\n
\n2- you then describe the situation to be solved, and how it is a problem for your client;
\n3- you list and describe any other challenge(s);
\n4- you introduce your product or service by illustrating how it helped solve the situation;
\n5- and the story ends with an eloquent testimonial from the client in question.<\/p>\n
\nThe Case Study educates and convinces your prospects <\/strong><\/h4>\n
\nIn this digital era, the rise of content marketing is another reason to use Case Studies for your marketing<\/strong><\/h4>\n
\n<\/strong>Do you have a “story” to tell? We’re listening!<\/strong><\/h4>\nVincent [Vincenzo] Sciullo <\/strong>
\nDo you have a marketing project in mind? I’m\u00a0ready to talk…
\nCall me : 514-529-5669 <\/span>
\nor<\/strong> contact@vcommdesign.com<\/a><\/p>\nWant An Estimate? Have A Question?\u00a0<\/strong><\/span><\/h3>\n