Full Corporate Rebranding: from Name to Logo to Website.
In a few words and images, here is an overview of the complete corporate rebranding for AGW GROUP so as to represent the dynamic and professional mindset of everyone in the company.
It began with a strategic name change : AGW GROUP
It all began when the principals of Atelier Jacques Gravel decided that it was time, after more than 40 years, to redefine their image under a name that was more representative of the services, equipment and technological skills offered by their company. From there, the new name: AGW GROUP.
A new name meant a new corporate image
It is following that decision that the company owners mandated V COMM DESIGN to design a dynamic and solid brand image that rests on the multi-disciplinary professionalism of everyone at AGW GROUP.
THE RESULT : STEP-BY-STEP
1- New logo
The new logo obviously needed to reflect the metal industry; hence the graphic use of metal texture and rivets. The typography was chosen for its bold appeal, evoking stability and strength..
2- New marketing presentation document
Here as an example of how the logo design was carried through onto the company’s marketing presentation documents.
3- New website
Through a bold graphic design that uses the logo colours and a “techno” typography, the new website perfectly represents the company’s new brand image. The use of many visual elements and videos provides a comprehensive demonstration of how AGW GROUP can meet the needs of their growing customer base.
The following images give an overview the website.
To surf each of the sections simply visit:
WHAT OUR CLIENTS SAY ABOUT THE PROJECT
« All of us at AGW GROUP are very happy with the excellent work of VCD vis-à-vis the complete overhaul of our marketing identity including our new website.
The very visual aspect of this new website, including the use of videos, greatly enhances all the services we offer.
In addition, throughout the project, the VCD team, under the direction of Mimi Royer, demonstrated professionalism, respect and patience in the face of the challenge of our changing timelines.
It really is : mission accomplished!
In the end, thanks to their know-how and guidance, we obtained the result we wanted: a professional and contemporary marketing identity of the AGW Group.
So if you are planning to revamp your own corporate image or redo your website, we recommend VCD without hesitation.»
Mrs Sylvie Gallant
If you want a completely new website, or simply a website makeover…
Then see how we can help you, with our no-cost Analysis & Recommendations service, to start your project.
You can also call us at 514-529-5669; or send us a contact form here.
Vincent [Vincenzo] Sciullo
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