Graphic design and your website
Four (4) essential graphic design notions that will make all your marketing succeed, including make your website more engaging.
Beyond the pleasing aspect of putting together a «nice design», graphic design actually plays a more important role in helping you make your messages more appealing than those of your competitors.
When it comes to marketing, graphic design is the art to please so as to better convince and sell
Graphic design is the art of assembling visual elements together (shapes, colors, pictures, etc.) so as to enhance a marketing message in a way that will attract and involve your target customers’ attention so that they end up being interested in your marketing message.
In other words…
Once a person’s attention is captured by an attractive design, then he or she will be more open to find out about the related marketing-message. After that, it is the actual message’s role to convince and sell.
And keep in mind…
All of your communications compete against many other communications and most importantly those of your competitors, so the use of a strong design can make your message stand out,
This gives us the following basic «rule» that is really just common sense:
THE MORE A GRAPHIC DESIGN ATTRACTS AND IS PLEASING TO YOUR TARGET CUSTOMERS, THEN THE MORE THESE WILL BE INTERESTED IN YOUR MARKETING MESSAGE. THE REVERSE IS EQUALLY TRUE.
In web design this means that a graphic designer aims to accomplish these two objectives :
1- highlight and make your brand image attractive to your site’s visitors;
2- instantly involve their interest so that these same visitors want to know more about what it is that you offer.
Here are four (4) visual tactics that are most used to produce an attractive graphic design
- the selection of harmonized colors that will appeal to the target audience;
- the use of relevant and interesting visuals to maintain interest throughout;
- the use of typography styles and sizes to firstly make reading easy, but just as importantly typography is also used to point out and highlight information of interest;
- and finally, the positioning together of all these elements in an attractive layout to make two things easy : readability and navigation.
Read this before-and-after Case-Study :
See how we applied the above graphic design principles to the redesign of a website for Robert Reford inc., the oldest canadian ship agency (founded in 1866).
Click here to download a 7 page pdf. It shows you the before and after design, and you can also look at the competitive web analysis we did for our client before re-designing his website.
Vincent [Vincenzo] Sciullo
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