Organic SEO basics:
A non-techie description of what is organic SEO and its 4 core user-experience ranking factors
Here is a non-techie description of the basics of SEO and its 4 core user-experience ranking factors that must be worked on at all times to make your website show up at the top of Google and other search engines results
Read this if you are a business owner or marketing person responsible for making your website perform better on search engines.
This non-techie article is not about you becoming a SEO Specialist, but rather to help you better understand how SEO relates to internet marketing, so you can better discuss your needs and wants with web professionals. For more information, see related links at the end of this article.
Organic SEO, in a nutshell :
Organic SEO involves two basic notions : «organic » and «seo»; both require a bit of clarification.
1- Search Engine Optimization
The term Search Engine Optimization (SEO) concerns all actions taken to a make a website conform as much as possible (optimum) to a Search Engine’s algorythm which is in itself a bunch of technical parameters established (evolved) naturally to mimic how millions of internet visitors interact with billions of website pages.
Now it is important to know that the popularity and viability of a search engine depends entirely on the quality of the web sites it submits to Internet users; It is therefore essential for search engines to submit websites that will satisfy user experience, hands down; and these websites match up with the search engine algorythms.
2- The word «organic» actually has to do with «4 user-experience factors».
When we talk about “organic” (or natural) SEO, we basically mean that the ranked websites are built and maintained in accordance with 4 basic factors (described below) that aim only at one thing: to offer Internet users a most satisfying website experience.
Note that we also say organic as opposed to paid SEO where you, in fact, pay search engines to display your website on the first page following requests made with your chosen keywords.
Organic SEO and user-experience: the 4 basic organic factors
There are a few hundred criteria, established by Google’s algorythm, that must be met to ensure that a website will rank favorably. But, without going into details and in plain language, all of these criteria relate directly or indirectly to the following 4 organic factors that affect user-experience.
So here is a brief description of what is expected for a search engine to favorably rank your website:
1- A website structure to specific technological standards.
In short, by structure we refer to the following criteria: the site map, the fluidity of its navigation, the speed of downloading its pages and adaptability to various screens, as well as several other technological criteria.
2- Proper Keyword Use.
Relevant Keywords must be integrated in both the structure of the site and in all written content; all according to the search engine algorythm rules. For more information, see the link at the end of this article: Web Copywriting, 6 SEO rules for better ranking
3- Engaging and useful content.
Search engines measure the time spent by visitors on a website, and that determines whether or not these same visitors find your information relevant and useful to their interests. Hence the value of including forms, videos and other marketing engagement tactics.
4- Website popularity
Search engines like to reference websites that have a growing number of visitors from various external web sources – now known as inbound links; and also a site which offers, where applicable, outgoing links.Of course, this includes any action by visitors who refer the site to their contacts.
N.B. A clarification on the hundreds of SEO criteria established by Google
You should know that Google has established hundreds of criteria that are used to determine the sites to be ranked and in what order to rank them, and that these criteria are based on a continued recognition (artificial intelligence) of what billions of Internet users like and dislike, when they browse internet sites. Some of these criteria are confidential because they are intrinsic to the functioning of the Google algorythm; but several are known which allows us to optimize a website’s user-experince factors.
The role of organic SEO in internet marketing: ranking on first page
The result of a well thought-out organic SEO program is that your website is ranked on the first pages of search engine results, following a request from your target customers for what you offer.
Statistically, the Internet users who are in “shopping” mode mostly click on the results of the first page, and then go to page 2 or 3 of the displayed results.
As a result, being on the first page of Google ensures that your website link will definitely be in front of anyone looking for what you are offering.
Optimizing your website’s organic factors for favorable ranking by search engines
With the thousands of websites in any given industry, you can imagine that competition is fierce for a site to rank on Google’s first page. Hence the need to optimize all possible factors; and by optimizing we mean to ensure that all the factors are rigorously respected at all times, from construction onwards.
In other words, if you are planning to build a new site for your business, make sure it is built according to above-mentionned Google criteria.
Once a website is built, see to investing so that a regular maintenance is done (monthly if possible), so that your website continues to comply with the initial criteria; this way you make sure you keep and possibly improve any leaderboard positions you earn.
Results, yes: but patience, because it takes a few months
Finally, know that it takes a few months before you see the first results of a new organic SEO program; and this, depending on the type of website to optimize and rank, the competitiveness of your competitors and the intensity that you invest in this action.
How would you like a no-cost SEO analysis of your website?
It’s simple. The first step is to do a preliminary analysis, for your website, of the 4 organic factors described in this article; the end-result is to know what are the strengths and what needs improvement.
After that, if desired, a more detailed analysis can be proposed to develop a more precise plan of action.
But to kick off an SEO project, at V CommDesign we offer a no-cost preliminary analysis of the 4 Organic SEO basic factors.
Click here to request more information.
This is a limited time offer.
And we look forward to seeing you on the first pages of Google!
Other articles related to organic SEO
Ten SEO quality parameters for best ranking on Google
Website construction : 3 must-have characteristics
Vincent [Vincenzo] Sciullo
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